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Clinical Trial Business Insights

    Clinical Trial Business InsightsParticipant Engagement

    Rural Clinical Trials: Something to Crow About

    by Laurie Lindemeier July 11, 2014
    written by Laurie Lindemeier

    As a young girl growing up on my family’s Minnesota dairy farm, my plastic ice cream pail held many types of eggs at the end of the day. One of my chores was to traipse all over our farm to scout out the location of nests. My daily bounty included brown, white, large doubles, tiny pullet eggs, banty eggs, and even the odd soft shell laid by a chicken that hadn’t eaten enough oyster shells. After looking at the clinical trials being conducted for those living in rural areas in recent years, I’ve happily collected another basket full of variety.

    To name just a few, there are or have been clinical trials to assess:

    • fungicide exposure among apple and peach farmers
    • risk for rural methamphetamine dependence
    • ways to help overweight adults from rural areas
    • Internet intervention to improve rural diabetes care
    • impact on rural middle schools health behavior including fruit and vegetable intake
    • intervention using text messaging to improve HIV medication adherence in rural drug users

    These trials take place despite challenges. Maintaining data integrity in a resource-poor setting can be difficult. Internet and cell phone access are taken for granted in suburban areas; in remote farmland areas these communication tools are not always dependable or affordable. People living in rural areas often have limited access to healthcare professionals due to travel distance to facilities.

    All these challenges can create barriers for rural dwellers to participate in clinical trials. However, the higher rate of chronic disease and disability among rural communities requires more focus on those areas of the country. Thus, it’s heartening to see that there are many innovative tactics and technologies being developed. These include new web-based software programs that visually link specialists to rural patients (similar to Skype), home visits from community health workers, advanced point-of-care (bed-side testing) technology for diagnosis and assessment, and telemedicine. Using telemedicine applications such as two-way video, email, smart phones, and wireless tools, healthcare professionals can electronically exchange medical information from one site to improve a rural patient’s health.

    In my youth a trip to a qualified doctor required a 30-45 minute drive and a parent missing a half day’s work. This meant that if we could stop the bleeding ourselves or the broken bone didn’t protrude, we’d skip the trip to a doctor and apply the money to a tractor repair or veterinary care for our profit- producing livestock. My toe that was cut to the bone after an unfortunate encounter with the spoke of bike wheel was wrapped with gauze and tape from the medicine cabinet, not stitched up by a medical professional.

    However, as I examine rural clinical trials today, it is evident that attitudes of farmers and the health industry are both changing for the better. Farmers accept and value that technology can make healthcare more available, just as it improves their ability to produce a better yield per acreage or higher butterfat content in the milk. Likewise, the health industry recognizes and addresses that there are many specific diseases unique to a rural lifestyle and environment, such as respiratory exposures and illnesses, cancers related to agricultural chemical exposures, pesticide-related illnesses, and ergonomic issues that can be helped and addressed with clinical trials. This response to the needs of the small segment of the population that works hard to grow the food that feeds the world is something to crow about.

    July 11, 2014 0 comments
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  • Clinical Trial Business InsightsParticipant Engagement

    Only the Lean and Limber Need Apply

    by Melynda Geurts June 27, 2014
    by Melynda Geurts June 27, 2014

    Adaptive Clinical Trials: 6 Traits to Look for in a Vendor Adaptive is a word that has graced the life science industry for decades. By definition adaptive is showing or having a capacity for or tendency toward adaptation. Advancement of science through clinical trials is …

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  • Clinical Trial Business Insights

    Vroom! Start Your Clinical Trial Engines!

    by Dan McDonald June 23, 2014
    by Dan McDonald June 23, 2014

    DIA Annual Meeting 2014: A Review In the world of drug development, speed is a critical factor. Reducing development timelines can swing tens of millions of dollars from the cost to revenue column – or even more importantly – away from a competitor’s coffers. The …

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  • Clinical Trial Business Insights

    We’re Burning Rubber at DIA

    by Felicia Fuller June 13, 2014
    by Felicia Fuller June 13, 2014

    DIA Annual Meeting: A Preview Team Imperial invites 2014 DIA attendees to get in the driver’s seat … literally … at the Imperial FSP Grand Prix in the race to win up to $3,000 toward a dream vacation. But beyond a shot at the grand prize, …

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  • Clinical Trial Business InsightsTranslation of Clinical Trial Materials

    Get to the Point! Communicating with Clarity

    by Felicia Fuller June 9, 2014
    by Felicia Fuller June 9, 2014

    5 Secrets to Communicating with Clarity As a writer, I love words for their ability to inform, inspire, illustrate, and evoke emotions. Yet few things irk me more than verbosity, whether written or spoken. How many times have you sought usable information from a presentation, article …

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  • Clinical Trial Business InsightsParticipant Engagement

    Presentation Portion Control for Global Palates

    by Laurie Lindemeier May 30, 2014
    by Laurie Lindemeier May 30, 2014

    An interview with Melynda Geurts, VP of Operations at DAC “Slow down! Take it easy. Don’t bolt your food.” How often have you heard phrases like these? In the fast-pasted world of clinical trials, the “slow down” philosophy can be applied and achieve positive results …

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  • Clinical Trial Business Insights

    The Art of Negotiating: One Person’s Perspective

    by Steve Swanson May 20, 2014
    by Steve Swanson May 20, 2014

    7 easy-to-follow techniques to improve your negotiation success It occurs to me that the concept of negotiating often carries an unfair stigma by some. Perhaps it might be derived from a poor experience where one felt another person took unfair advantage. Another thought might be the perception of …

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  • Clinical Trial Business InsightsParticipant Engagement

    Patients Come First. Deal with It!

    by Stephanie Burns May 12, 2014
    by Stephanie Burns May 12, 2014

    “The good physician treats the disease; the great physician treats the patient who has the disease.” (Osler) This concept is simple – good healthcare workers and a good healthcare system will have more patients (thus more funding) than a bad healthcare system. The goal of …

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  • Clinical Trial Business InsightsParticipant Engagement

    The Secret Sauce to Savory Study Website ROI

    by Kayden Grinwis May 1, 2014
    by Kayden Grinwis May 1, 2014

    The rise of the digital era has brought the professional website to the forefront of nearly all organizational marketing strategies. Chances are you’ve dedicated a shockingly large amount of resources to the development and upkeep of your website over the years.  Fortunately, analytics platforms, such …

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  • Clinical Trial Business Insights

    East Coast Hosts Life-Science Leaders at Clinical Power Lunch

    by Dan McDonald April 24, 2014
    by Dan McDonald April 24, 2014

    Clinical development executives from across the Philadelphia and southern New Jersey area gathered April 23, 2014, in Malvern, PA, to share best practices, discuss challenges, and network with industry colleagues. The meeting took place as part of the nationwide Clinical Power Lunch (CPL) series sponsored …

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