16 Reasons Why People Join Clinical Trials
In my last post I discussed issues and reasons why people choose not to participate in clinical trials. This week, I’m looking at the flipside, reasons people do choose to participate in trials They were… Read More
25 Reasons People Aren’t Enrolling in Your Clinical Trial
25 Reasons People Aren’t Enrolling in Your Clinical Trial We’ve long heard about the lack of participation in clinical trials and how slow poor enrollment dogs many, if not most, clinical trials… Read More
Tips for Avoiding International Business Blunders
Remember your international business etiquette! I remember November 2006 like it was yesterday. I was on a 10-day assignment in St. Petersburg, Russia, as managing editor of my then-employer’s flagship monthly magazine.… Read More
We’re Burning Rubber at DIA
DIA Annual Meeting: A Preview Team Imperial invites 2014 DIA attendees to get in the driver’s seat … literally … at the Imperial FSP Grand Prix in the race to win up to… Read More
Get to the Point! Communicating with Clarity
5 Secrets to Communicating with Clarity As a writer, I love words for their ability to inform, inspire, illustrate, and evoke emotions. Yet few things irk me more than verbosity, whether written or… Read More
7 Secrets to Successful Patient Advertising
Successful patient advertising requires more than a novel product, ample budget and strategic placement. It requires consumer insights and creative skills to engage, inform and inspire audiences to take action. Whether you’re… Read More
Translation on Trial: Choosing the Right Vendor for Your Study
As clinical trials continue their current course of global expansion, translation has become a critical component in developing patient recruitment materials. But all translation companies are not created equal. Before hiring a vendor… Read More
Developing Regulatory-Compliant Patient Materials
Every study needs a voice — messaging that communicates the trial sponsor’s core objectives. Patient recruitment professionals provide this through compelling content and artful designs that resonate with target audiences and inspire… Read More
Avoid These Top 5 Multicultural Marketing Mistakes
The emergence of personalized medicine adds new complexity to patient recruitment, as clinical trial sponsors require participants to meet more granular criteria, including ethnicity. The challenge for drug development companies is to… Read More
What’s in a Name? The Power of Study Branding
Early in my tenure with DAC Patient Recruitment Services, back when we were D. Anderson & Company, we presented a proposal defense to a pharmaceutical company that was sponsoring a study aimed… Read More
