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Author

Felicia Fuller

Felicia Fuller

Felicia is a veteran messaging strategist, content manager and award-winning writer with 26 years of experience spanning eight industries. She has authored hundreds of articles for leading news, lifestyle and industry publications in Texas, Michigan, and Illinois. During her time as publications manager at DAC Patient Recruitment Services, Felicia was a contributing writer and editor of two clinical research industry books — “Global Issues in Patient Recruitment and Retention” (CenterWatch LLC, 2012) and "International Patient Recruitment: Regulatory Guidelines, Customs and Practices" (D.L. Anderson International, 2007). DAC was acquired by Imperial in 2012 and is now fully integrated into Imperial to provide the clinical trials industry with expert patient engagement services.

    Business InsightsPatient Recruitment and Retention

    16 Reasons Why People Join Clinical Trials

    by Felicia Fuller December 7, 2015
    written by Felicia Fuller

    In my last post I discussed issues and reasons why people choose not to participate in clinical trials.  This week, I’m looking at the flipside, reasons people do choose to participate in trials

    1. They were asked to. There are many people who would like the opportunity to participate but they are never asked and may assume they are ineligible.  More people will participate if they are presented with the opportunity to do so.
    2. Access to the latest treatment.  People will join a trial to gain access to something they see as being on the cutting edge of treatment.
    3. Help find a cure. This is one of the main reasons people choose to join a trial; they want to find a cure to whatever it is that ails them.
    4. Find better medications.  In some cases people hope that participation in a trial will result in treatment with a medication that is better than the one they were taking before entering the trial.
    5. Help others.  People will join to contribute to clinical research so that others will not have to suffer as they have.
    6. Help themselves.  In a number of ways, people will join to help themselves, whether it’s through improved health, access to treatment, or any of the other number of reasons listed here.
    7. Live longer.  Many people, particularly those with terminal conditions, may see a trial as an opportunity to extend their life.
    8. Hope.  This is surely one of the top reasons people will choose to participate in a trial.  There is a chance that the new medication, therapy, or whatever is being tested, will be better than the current situation and may help lead to a cure.
    9. Find answers.  We as humans are naturally curious and so we want to know as much as possible about ourselves.  Trials may be seen as an opportunity to learn as much as possible about what ails us as well as why certain treatments are undertaken.
    10. Further knowledge of disease/condition. People will join a trial if they believe that doing so will increase what we know about the underlying condition be studied. 
    11. Feel like it is their only option.  Some individuals will choose to take part because they feel as though they have exhausted every other option available to them.
    12. Help predict future diseases.  Some hope that trials may enable us in the future to predict which individuals may get a particular disease.
    13. See if they have other conditions.  People may be interested in learning if they have any other illnesses and will participate because they will have to get an exam to determine eligibility.
    14. Money.  This one can certainly be a very sticky subject for those running clinical trials, but it cannot be denied that people will join clinical trials for a financial benefit.
    15. Lower cost/free medication.  Cost can certainly be a major motivating factor behind choosing to participate in a clinical trial.  People will join so they can receive study medicines at low/no cost and won’t have to pay the higher cost of their current drug or drugs.
    16. Be more active in their own care.  Some will participate if only because they feel that doing so gives them a more active role in their own care.

     

    December 7, 2015 0 comment
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  • Business InsightsPatient Recruitment and Retention

    25 Reasons People Aren’t Enrolling in Your Clinical Trial

    by Felicia Fuller October 29, 2015
    by Felicia Fuller October 29, 2015

    25 Reasons People Aren’t Enrolling in Your Clinical Trial We’ve long heard about the lack of participation in clinical trials and how slow poor enrollment dogs many, if not most, clinical trials today. What follows are the 25 most common reasons people choose not to…

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  • Business Insights

    Tips for Avoiding International Business Blunders

    by Felicia Fuller October 27, 2014
    by Felicia Fuller October 27, 2014

    Remember your international business etiquette! I remember November 2006 like it was yesterday. I was on a 10-day assignment in St. Petersburg, Russia, as managing editor of my then-employer’s flagship monthly magazine. Among other issues, I was there to cover efforts to stem the surge…

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  • Life-Science Events

    We’re Burning Rubber at DIA

    by Felicia Fuller June 13, 2014
    by Felicia Fuller June 13, 2014

    DIA Annual Meeting: A Preview Team Imperial invites 2014 DIA attendees to get in the driver’s seat … literally … at the Imperial FSP Grand Prix in the race to win up to $3,000 toward a dream vacation. But beyond a shot at the grand prize,…

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  • Business InsightsTranslation of Study Materials

    Get to the Point! Communicating with Clarity

    by Felicia Fuller June 9, 2014
    by Felicia Fuller June 9, 2014

    5 Secrets to Communicating with Clarity As a writer, I love words for their ability to inform, inspire, illustrate, and evoke emotions. Yet few things irk me more than verbosity, whether written or spoken. How many times have you sought usable information from a presentation, article…

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  • Patient Recruitment and Retention

    7 Secrets to Successful Patient Advertising

    by Felicia Fuller April 11, 2014
    by Felicia Fuller April 11, 2014

    Successful patient advertising requires more than a novel product, ample budget and strategic placement. It requires consumer insights and creative skills to engage, inform and inspire audiences to take action. Whether you’re creating a patient flier, study website or a full-fledged recruitment campaign, the following…

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  • Translation of Study Materials

    Translation on Trial: Choosing the Right Vendor for Your Study

    by Felicia Fuller February 21, 2014
    by Felicia Fuller February 21, 2014

    As clinical trials continue their current course of global expansion, translation has become a critical component in developing patient recruitment materials. But all translation companies are not created equal. Before hiring a vendor to translate your clinical trial content, consider asking the following key questions: 1.…

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  • Site Materials & Logistics

    Developing Regulatory-Compliant Patient Materials

    by Felicia Fuller January 17, 2014
    by Felicia Fuller January 17, 2014

    Every study needs a voice — messaging that communicates the trial sponsor’s core objectives. Patient recruitment professionals provide this through compelling content and artful designs that resonate with target audiences and inspire study participation. But beyond being current and compelling, study collateral must also be…

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  • Patient Recruitment and Retention

    Avoid These Top 5 Multicultural Marketing Mistakes

    by Felicia Fuller November 8, 2013
    by Felicia Fuller November 8, 2013

    The emergence of personalized medicine adds new complexity to patient recruitment, as clinical trial sponsors require participants to meet more granular criteria, including ethnicity. The challenge for drug development companies is to craft recruitment campaigns that educate, resonate and inspire communities of color to become…

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  • Patient Recruitment and Retention

    What’s in a Name? The Power of Study Branding

    by Felicia Fuller September 9, 2013
    by Felicia Fuller September 9, 2013

    Early in my tenure with DAC Patient Recruitment Services, back when we were D. Anderson & Company, we presented a proposal defense to a pharmaceutical company that was sponsoring a study aimed at a particular ethnic group. The sponsor needed help creating a patient recruitment…

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Imperial Clinical Research Services Blog

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