The documents we create for clinical trials are collections of words. Reviewing these documents can be a straightforward process, with the final draft approved after one or two rounds of changes. Sometimes…

If you’ve ever had to manage a trial with underperforming enrollment levels (chances are, you have!), you know firsthand the headaches this can cause. Teams often feel overwhelmed and helpless. I first…

Introduction The clinical trials industry relies heavily on print and digital materials for patient recruitment and retention. To be effective, these materials must connect with the audience. There are many ways to…

On the 20th of May 1747, a Scottish surgeon named James Lind began a monumental experiment aboard a British Royal Navy ship. His experiment is widely considered to be the first controlled…