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Author

Melynda Geurts

Melynda Geurts

Former vice president of operations, Imperial Clinical Research Services. Melynda is a veteran health care industry executive with more than 20 years of experience. An in-demand speaker and presenter, she is invited often to present and train worldwide at industry conferences and client events. She has contributed many articles to the patient recruitment industry’s body of knowledge and is extremely passionate when it comes to educating the public about participation in global clinical research opportunities. Melynda is a past-inductee into the PharmaVoice 100 Most Inspiring People in the Life-Sciences.

    Business InsightsPatient Recruitment and Retention

    Patient Centricity: Tools to Apply To Clinical Trials

    by Melynda Geurts April 18, 2018
    written by Melynda Geurts

    If you’re a professional in the clinical trial world, you have probably heard about patient centricity. It has been a top industry buzzword for the last few years. But patient centricity is more than just a buzzword. So much more. It’s being put to use in all aspects of clinical trials, including protocol design.

    Officially defined as the process of designing a service or solution around the patient, patient centricity is a critical ingredient to clinical trial success.

    Why Patient Centricity?

    From study design, to ancillary supplies needs and study materials, clinical trials have countless moving parts. Adding a patient focus could seem counterproductive, since it adds another step to an already complicated process. But here is why you should consider a patient-centric approach.

    Take a moment to jot down 10 goals for your study. What will it take to make your trial a success? Your list may include things like:

    • High patient recruitment rate
    • Keeping patients engaged with the study
    • Staying within your budget
    • Bringing your product to market on schedule

    A patient-centric approach can help you achieve these study goals.

    Easier Said Than Done

    As you well know, it is not a simple process to bring a product to market that meets the needs of consumers.

    Consumers today have access to information like never before. And as patients, they come to your study educated and empowered. In this information age, it takes more know-how to recruit them, and more engagement to keep them.

    When implemented across the study, from protocol design to your interactions in the clinic, building and implementing your trial from the eyes of the patient will revolutionize the entire process, including the end result and your bottom line. Indeed, that is more than just a buzzword. So much more.

    Check out our latest free ebook to learn more about patient centricity, including how patient-centric tools are being applied in the clinical trial industry and what we can expect in the future.

     

    April 18, 2018 1 comment
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  • Patient Recruitment and Retention

    You Should Listen in on Patient Conversations

    by Melynda Geurts November 14, 2017
    by Melynda Geurts November 14, 2017

    [pullquote]Social Listening is a Key Tool for Clinical Studies[/pullquote] Getting feedback from potential clinical trial participants has long been part of research programs undertaken in our industry. The typical modus operandi is to seek out the information from a particular group of people through such…

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  • Patient Recruitment and Retention

    Virtual Clinical Studies

    by Melynda Geurts October 26, 2017
    by Melynda Geurts October 26, 2017

    Over the last several decades, the clinical research industry has been riddled with the challenge of meeting enrollment goals on time. Eighty percent of trials fall short of their goals. Moreover, the industry is further challenged with maintaining trial participation by patients once they are enrolled.…

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  • Patient Recruitment and Retention

    Patient Engagement: Is There an App for That?

    by Melynda Geurts October 12, 2017
    by Melynda Geurts October 12, 2017

    With patient attrition rates in clinical trials on the rise, retention strategies and tools must be constantly refreshed, refined, and even invented. Truly patient-centric approaches to aid retention are called for. How about a tool that puts the study right in the patient’s hands? Specifically…

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  • Patient Recruitment and Retention

    Patient Centricity: Focus Groups for Protocol Design

    by Melynda Geurts September 28, 2017
    by Melynda Geurts September 28, 2017

    This is the second in our Patient Centricity blog series. Read the first blog in the series, “What Does Patient Centricity Really Mean?” Pharmaceutical, biotech, medical device, and private medical facilities have been conducting clinical trials for decades, and over the years, the “bar” for medical…

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  • Patient Recruitment and Retention

    What Does Patient Centricity Really Mean?

    by Melynda Geurts July 10, 2017
    by Melynda Geurts July 10, 2017

    Patient centricity is officially defined as the process of designing a service or solution around the patient. Sounds simple enough, right? For those of us in the clinical research space, it’s not always as simple as it would seem. The cultural mindset has to realign…

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  • Business Insights

    Trial App Boosts Patient Engagement

    by Melynda Geurts March 23, 2017
    by Melynda Geurts March 23, 2017

    With patient attrition in clinical trials on the rise, more than ever it is important to provide services that will ease the burden of participation. Studies that require caregiver support have special retention challenges. Sponsors need to engage caregivers with support tools that are created…

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  • Patient Recruitment and Retention

    Listening to Our Audience: How Can We Spread the Word About Clinical Trials?

    by Melynda Geurts September 9, 2016
    by Melynda Geurts September 9, 2016

    This is the second of two posts containing excerpts from our just-released ebook on proactive recruitment planning How do patients and caregivers gather information and make decisions about health care? This is an important question, because by identifying the most popular information channels, we can determine how best…

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  • Business InsightsPatient Recruitment and Retention

    What the Public Thinks about Clinical Trials

    by Melynda Geurts April 4, 2016
    by Melynda Geurts April 4, 2016

    Our Survey In the Fall of 2015, we launched a survey to the general public to learn how they gather healthcare information and how they make decisions.  We also wanted to gauge their knowledge about and interest in clinical trials.  We intentionally surveyed the general public…

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  • Business InsightsPatient Recruitment and Retention

    Wearables in Clinical Trials

    by Melynda Geurts February 12, 2016
    by Melynda Geurts February 12, 2016

    To Wear or Not to Wear is the Question Wearable devices have taken our society, and the clinical research industry along with it, by storm. The immediate access to data makes researchers drool.  While technology is moving at lightning speed, we must be careful not to…

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