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Business Insights

    Business InsightsTranslation of Study Materials

    The Power of the Red Pen

    by Laurie Lindemeier August 22, 2014
    written by Laurie Lindemeier

    Proofreading in the Clinical Trials Industry

    Proofreading has taken on many forms over the centuries, from monks striving for accuracy as they hand-copied books by candlelight, to the modern-day English teacher’s red pen guiding students to improve their writing.

    I can recall as a college junior being awarded the academic assistant position in the English Department. One of my tasks involved sitting in a professor’s office late at night correcting grammar and punctuation on freshmen essays. Night after night I locked the door and plodded through papers, marking them with the infamous red pen. As 2 a.m. and empty cans of Mountain Dew all rolled around together, my mind blurred. The essays and my eyes became bloodshot. Thankfully, those freshmen and I survived to enjoy the luxury of instant spell and grammar checks as we type, and comment bubble insertions, rather than scribbles in the margins of hard copies.

    Nonetheless, one must keep in mind that convenient proofreading aids in our software do not replace the reason and associative skills needed for the final polish on documents prior to publication.

    As a technical writer and proofreader in the clinical trials industry, I work on a myriad of materials that must engage audiences of both patients and physicians. Different levels of reading comprehension and education, and cultural and ethnic backgrounds are considered with every project. How a particular word may be seen through the eyes of a patient or doctor is applied to the material for best understanding and impact.

    Although hard copies of brochures and patient letters are needed, many of the documents for clinical trials are now digital and never reach a printing press. Much of the communication and writing materials I proofread are broadcast and digital materials such as a radio scripts or websites.

    To keep up with the pace, a proofreader has the resources of online style guides and search tools that quicken the process of evaluating if a word or phrase is 6th grade or college reading level, acceptable in British and American English, offensive to a particular culture, or any number of criteria that must be examined. New grammatical and text verification tools are being developed all the time which aid in the process to polish content in publications to a lovely shine.

    Many of us have had the experience of spellcheck overstepping its boundaries in helping us type a text, but in the long run I’m suspicious that most people are quite appreciative of the tools and the people who check our spelling in documents and emails as we type. Companies do recognize the value of the proofreading in the publication process as well.

    Have you hugged your proofreader today? I hope so.

    August 22, 2014 0 comment
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  • Business Insights

    See Do Get

    by Hope Cullen August 12, 2014
    by Hope Cullen August 12, 2014

    A simple strategy for effective organizational leadership In Stephen Covey’s book First Things First the author asserts that, “If we want to create significant change in the results, we can’t just change attitudes and behaviors, methods or techniques; we have to change the basic paradigms…

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  • Business InsightsStudy Site Management

    Big News for Small Sites Seeking Research Grants

    by Stephanie Burns August 6, 2014
    by Stephanie Burns August 6, 2014

    A Q&A with Johnna Medina, a clinical psychology doctoral student at the University of Texas, regarding government-funded research grants. Part I of II Who pays for clinical research? Nearly 75% of clinical trials are paid for by private companies, but where does the rest of…

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  • Business Insights

    Into the Ocean with Only a Paddle

    by Hope Cullen July 18, 2014
    by Hope Cullen July 18, 2014

    The Steps of Continuous Improvement As I watched an episode of Aerial America regarding the Hawaiian Islands, I became fascinated with the story of the Polynesians who settled that land approximately 2000 years ago.  As I reflected on what a journey like that must have…

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  • Business InsightsPatient Recruitment and Retention

    Rural Clinical Trials: Something to Crow About

    by Laurie Lindemeier July 11, 2014
    by Laurie Lindemeier July 11, 2014

    As a young girl growing up on my family’s Minnesota dairy farm, my plastic ice cream pail held many types of eggs at the end of the day. One of my chores was to traipse all over our farm to scout out the location of…

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  • Business InsightsPatient Recruitment and RetentionStudy Site Management

    Only the Lean and Limber Need Apply

    by Melynda Geurts June 27, 2014
    by Melynda Geurts June 27, 2014

    Adaptive Clinical Trials: 6 Traits to Look for in a Vendor Adaptive is a word that has graced the life science industry for decades. By definition adaptive is showing or having a capacity for or tendency toward adaptation. Advancement of science through clinical trials is…

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  • Business InsightsTranslation of Study Materials

    Get to the Point! Communicating with Clarity

    by Felicia Fuller June 9, 2014
    by Felicia Fuller June 9, 2014

    5 Secrets to Communicating with Clarity As a writer, I love words for their ability to inform, inspire, illustrate, and evoke emotions. Yet few things irk me more than verbosity, whether written or spoken. How many times have you sought usable information from a presentation, article…

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  • Business InsightsLife-Science EventsPatient Recruitment and Retention

    Presentation Portion Control for Global Palates

    by Laurie Lindemeier May 30, 2014
    by Laurie Lindemeier May 30, 2014

    An interview with Melynda Geurts, VP of Operations at DAC “Slow down! Take it easy. Don’t bolt your food.” How often have you heard phrases like these? In the fast-pasted world of clinical trials, the “slow down” philosophy can be applied and achieve positive results…

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  • Business Insights

    The Art of Negotiating: One Person’s Perspective

    by Steve Swanson May 20, 2014
    by Steve Swanson May 20, 2014

    7 easy-to-follow techniques to improve your negotiation success It occurs to me that the concept of negotiating often carries an unfair stigma by some. Perhaps it might be derived from a poor experience where one felt another person took unfair advantage. Another thought might be the perception of…

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  • Business InsightsPatient Recruitment and Retention

    Patients Come First. Deal with It!

    by Stephanie Burns May 12, 2014
    by Stephanie Burns May 12, 2014

    “The good physician treats the disease; the great physician treats the patient who has the disease.” (Osler) This concept is simple – good healthcare workers and a good healthcare system will have more patients (thus more funding) than a bad healthcare system. The goal of…

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