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Patient Recruitment and Retention

    Futuristic digital illustration of a smartwatch surrounded by health monitoring devices and wearable medical technology
    Business InsightsPatient Recruitment and Retention

    Wearables in Clinical Trials

    by Melynda Geurts February 12, 2016
    written by Melynda Geurts

    To Wear or Not to Wear is the Question

    Wearable devices have taken our society, and the clinical research industry along with it, by storm. The immediate access to data makes researchers drool.  While technology is moving at lightning speed, we must be careful not to get too wrapped up in the hype until we fully understand how we can incorporate this game changer in clinical trials.

    Companies like Google, Apple, IBM Watson Health are all partnering with major pharmaceutical companies to evaluate how to engage their products in data collection of an individual’s health status, not just in the commercial realm, but in R&D as well. Biogen, for example, recently used fitness trackers to gauge study participants’ movements to better gauge their response to the compound.  Moreover, with the launch of Apple’s ResearchKit in 2015, all eyes will stay focused on how health related apps may revolutionize the clinical trial paradigm. Whether we wear it or carry it, technology will change how we receive medical treatment across all platforms.

    With all that said, not all is rosy where wearables are concerned.  There are still several issues to be worked out when it comes to incorporating wearables into clinical trials.

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    The unique identifiers broadcast by all studied devices except for the Apple watch are fixed. These static identifiers enable third parties, such as shopping malls, to persistently monitor where fitness wearables are located at a given point in time.

     

    [/pullquote]

    Engagement

    Keeping study volunteers engaged will be a key issue: a study by Endeavour Partners found that more than half of people who have owned a wearable tracker no longer use it. Furthermore, a third stopped using the device within six months of receiving it.  Simply providing a device to patients or allowing them to use their own during a trial will not be enough.  Trial organizers will need to come up with creative ways to keep participants engaged and motivated to continue using the devices.

    Ethical Issues

    Wearables are easily transferred to another.  Will companies be able to decipher this and how can data remain credible if this happens?  Indeed, there are trials where participants are being given fitness trackers to see if they are fit for a particular treatment.  If a person gets a wearable and wants to insure that they are “active enough” to receive a perceived benefit or course of treatment, what’s to keep them from giving it to someone else to ensure they get in?

    Data security and informed consent.  There has been a wealth of information released by makers of fitness trackers lately on everything from male vs. female sleep patterns to the ability to predict a woman is pregnant.    Sure, the makers of these trackers are using the data “anonymously” but he fact that they are collecting it at all is somewhat troubling and it can’t be too hard to correlate data to a specific device if they so choose.  Have these users been given the option to opt out?  Indeed countries are approaching these questions with differing results.  An article from Susan Shelby, PhD which appeared in Applied Clinical Trials recently highlights the data privacy issues between the EU and the US with the revocation of Safe Harbor.  U.S. companies generally are allowed to commercially share data, provide it to authorities, or even sell it because it is classified as “fitness” information as opposed to “health” information. Data for clinical trials could be even more troubling.  Will device manufacturers know what devices are participating in a trial?  Will they have access to that data in addition to the sponsor?  With the increasing capabilities of wearables, at what point does fitness data become health data?  What about participants?  If they are provided with data showing average results, will they try to improve or “win”? and what will this mean for the validity of study data?  Indeed these are likely some of the questions the FDA had when they requested comments at the end of 2015 on BYOD and technology use in clinical trials. (See Using Technologies and Innovative Methods to Conduct FDA-Regulated Clinical Investigations of Investigational Drugs.  The link will take you to all submitted documents and comments)

    A recent study by Canadian nonprofit Open Effect studied the security and privacy of many popular wearable devices.  Their findings-“the unique identifiers broadcast by all studied devices except for the Apple watch are fixed. These static identifiers enable third parties, such as shopping malls, to persistently monitor where fitness wearables are located at a given point in time.”  They also found other security vulnerabilities exist and that data could be falsified by someone interested in doing so.

    The Bottom Line

    While the promise of wearables  is extremely intriguing and exciting, we must proceed with caution and take steps to not get carried away.  Steps must be taken to insure privacy and data viability.  What that exactly means, I don’t know, it’s yet to be determined, but we all will have a voice in shaping debate and results.  I can’t wait to see how this shakes out.

     

    February 12, 2016 0 comment
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  • Life-Science EventsPatient Recruitment and Retention

    Top 5 Blog Posts from 2015

    by Kayden Grinwis January 11, 2016
    by Kayden Grinwis January 11, 2016

    This week we’re taking a look back at our top 5 posts from 2015 (actually 6 since we had a tie-so you get one bonus post!) and reflecting on the themes and events that resonated most with you, our audience.  Events and conferences seemed to…

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  • Business InsightsPatient Recruitment and Retention

    16 Reasons Why People Join Clinical Trials

    by Felicia Fuller December 7, 2015
    by Felicia Fuller December 7, 2015

    In my last post I discussed issues and reasons why people choose not to participate in clinical trials.  This week, I’m looking at the flipside, reasons people do choose to participate in trials They were asked to. There are many people who would like the opportunity to participate but…

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  • Patient Recruitment and Retention

    7 Reasons for Patient Enrollment Challenges

    by Dan McDonald November 24, 2015
    by Dan McDonald November 24, 2015

    In my last post I covered facts on enrollment delays from my latest ebook.  In this post I’m going to cover the seven most common reasons for these enrollment challenges. There are a number of reasons that sites may struggle or fail to enroll patients –…

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  • Life-Science EventsPatient Recruitment and Retention

    Sites in Europe: at the EU Site Solutions Summit

    by Melynda Geurts November 18, 2015
    by Melynda Geurts November 18, 2015

      Nice, France recently played host to the inaugural SCRS European Site Solutions Summit. Nestled among the infamous Promenade des Anglais, the Summit hosted over 100 attendees from various sites around the globe. During the Summit discussions focused on Collaborating for the Future to the New EU Clinical…

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  • Life-Science EventsPatient Recruitment and Retention

    Talking Recruitment with Small/Mid BioPharm CMOs at CMO Summit – West

    by Dan McDonald November 12, 2015
    by Dan McDonald November 12, 2015

    I had the honor of attending and presenting at the CMO Summit – West earlier this week in Burlingame, CA. Attended by 75-80 industry executives – primarily consisting of Chief Medical Officers, heads of clinical development and leaders from the financial community – the CMO…

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  • Business InsightsPatient Recruitment and Retention

    25 Reasons People Aren’t Enrolling in Your Clinical Trial

    by Felicia Fuller October 29, 2015
    by Felicia Fuller October 29, 2015

    25 Reasons People Aren’t Enrolling in Your Clinical Trial We’ve long heard about the lack of participation in clinical trials and how slow poor enrollment dogs many, if not most, clinical trials today. What follows are the 25 most common reasons people choose not to…

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  • Patient Recruitment and RetentionStudy Site Management

    Cultivating Site Partnerships for Maximum Recruitment Success

    by Diana Foster October 13, 2015
    by Diana Foster October 13, 2015

    There is a lot of emphasis today on the relationship between sites, sponsors, and their CRO partners. Site sustainability and strong partnerships that help cultivate the success of clinical research sites are of critical importance to the conduct of trials. With enrollment success at the…

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  • Business InsightsLife-Science EventsPatient Recruitment and Retention

    DAC Wins Best Headline in Rethink Research Awards, MAGI 2015

    by Melynda Geurts October 12, 2015
    by Melynda Geurts October 12, 2015

    This morning, at MAGI’s 2015 Clinical Research Conference in San Diego, the winners of the Rethink Research Awards (a campaign to recognize the best concepts in clinical research rebranding, in hopes of raising public awareness and involvement) were announced. If you’re not familiar with it,…

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  • Life-Science EventsPatient Recruitment and Retention

    Dpharm 2015: Challenging the Status Quo of Drug Development

    by Dan McDonald September 25, 2015
    by Dan McDonald September 25, 2015

    Forward Thinkers Gather to Challenge the Status Quo in Drug Development A Dpharm 2015 recap I had the honor of representing Imperial and speaking at the “Disruptive Innovations – US” conference, which took place in Boston on September 10th and 11th. The event, now in…

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