Cost savings!! Who doesn’t want to save cost? In the dynamic world of clinical research, we are forever searching for the right formula to complete trials on time so commercial launch (assuming FDA) can happen on time. The formula is not a foreign concept to…
Every study needs a voice — messaging that communicates the trial sponsor’s core objectives. Patient recruitment professionals provide this through compelling content and artful designs that resonate with target audiences and inspire study participation. But beyond being current and compelling, study collateral must also be…
What is your marketing message? Can you answer this question in one clear, concise sentence? In today’s digital world, individuals don’t have time to sift through a convoluted marketing message. You may only have an instant to grab someone’s attention and with a plethora of…
We talk a lot about privacy and how we can and cannot reach the public about clinical trials. What is privacy? By definition, privacy is “the quality or state of being apart from company or observation; seclusion or freedom from unauthorized intrusion.” So what does…
By Dan McDonald Multinational clinical trials are challenging. The international industry is rapidly maturing, but horror stories are still common: “Our study drug is melting in a hot locker in customs, and I can’t get hold of anyone.” “Sure, that country enrolled like gangbusters, but…