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Clinical Trial Materials

    Print for clinical studies
    Patient Recruitment and RetentionSite Materials & Logistics

    5 Reasons Print for Clinical Studies is a Powerful Tool

    by Dan McDonald October 27, 2022
    written by Dan McDonald

    Imperial began as a business printer and evolved and broadened over four decades to fully support clinical studies in a million different ways. Today, printed materials are still popular. In our U.S. and U.K. facilities, our presses keep rolling, as the sponsors and CROs we work with continue to utilize the power of print for clinical studies. Here’s why.

    One: Clinical study sites want print materials.

    Seventy-five percent of sites utilize print recruitment materials sent to them by sponsors. I recently attended an investigator meeting where we walked through some of the print materials we designed, wrote, translated, and printed for a clinical study. This included informed consent flipcharts, parent guide books, posters, and flyers.

    Site staff members approached me afterward hoping we also had pocket protocols, informed consent pocket cards, and laminated study procedure guides on key rings. These materials are easy for site personnel to carry and refer to, which promotes protocol adherence.

    When I spoke to the sponsor about the feedback I was getting, they told me several sites had approached them as well, and they would like us to provide those additional materials.

    Two: Print works!

    For smaller studies, or studies that are taking place in emerging economies, print is an effective tool, especially for data collection. There are no bandwidth problems, no passwords, no PC system requirements, and no international electric outlet concerns.

    Everyone understands how paper works and where to fill in the blanks. Despite the availability and prevalence of technology solutions, sponsors and CROs still call us every day looking for print tools.

    Three: Print is tangible.

    There is something intrinsically effective, perhaps even primordial, in terms of how impactful it is to hand a document to someone as part of the education process.

    When talking to prospective patients about a study, handing them a brochure, fact sheet, or answers to frequently asked questions is a way to connect with them. It says we care about your knowledge and comfort level. We are giving this to you before we ask you to give anything to us.

    Four: Print stands out.

    Print for clinical studies stands out

    Have you ever gone to a community event and talked to an exhibiting group with an empty table? People display signage and distribute brochures and flyers because it captures the eye of passersby. Words and images draw people in, encourage conversation, and allow you to give something physical to them to take away. Video screens and digital information are impactful, but you’re not likely to want someone to walk off with them.

    Five: Print for clinical studies is flexible.

    Print can be displayed in thousands of different formats and customized to meet every need. Here is just a handful of examples of items we regularly print for clinical trials:

    • Reference materials
    • Signs
    • Posters
    • Brochures
    • Fact sheets
    • Books
    • Booklets
    • Banners
    • Manuals
    • Binders
    • Laminated cards
    • Greeting cards
    • Business cards
    • Packaging

    …and so on. There are many ways to bring a message to life using print.

    The Imperial Advantage

    Imperial is a best-in-class clinical print provider with locations in the U.S. and U.K. We provide production flexibility in support of your preferences and needs with full print, bindery, and finishing departments. Our proprietary online customer portal allows you to decide when and where to send your items, and our logistics expertise spans the globe.

    Get premier printing and quality processes tailored to your trial plus unsurpassed end-to-end support. Our materials production capabilities are comprehensive, from award-winning design and content creation, layout, and translation services, to print and digital production, kitting, warehousing, and global logistics. Having one vendor provide multiple services allows tremendous control, consistency, and transparency in the flow of work and promotes efficiencies resulting in superior quality, timelines, and cost. We take care of it, so you don’t have to.

    Whether your study needs printing alone or our other best-in-class support services, our subject matter experts are here to help, contact us!

    Check out another of our blogs about print for clinical trials: https://www.imperialcrs.com/blog/2022/09/13/printed-clinical-trial-materials-still-pack-a-punch/

    October 27, 2022 0 comment
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  • Site Materials & Logistics

    7 Caveats to ‘Just Ship It’, Part 1

    by Dan Polkowski June 1, 2017
    by Dan Polkowski June 1, 2017

    If you think logistics isn’t your business, think again… I often hear the phrase: “I provided you an address, just ship it, what’s the big deal?” Logistics processes are not just for logistics personnel – they should be understood by everyone involved in the process…

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  • Business InsightsSite Materials & Logistics

    2 Tips for Shipping Your Clinical Supplies Internationally

    by Dan Polkowski May 15, 2017
    by Dan Polkowski May 15, 2017

    Shipping clinical study supplies internationally is an art and a science. Customs departments add an unsympathetic layer of bureaucracy – if paperwork and preparations aren’t in line with the country’s regulations, you can expect headaches that will add costly delays that could impact your study’s…

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  • Site Materials & Logistics

    Reclaiming the Power of Paper for Clinical Trial Materials

    by Hope Cullen June 15, 2015
    by Hope Cullen June 15, 2015

    We live in a digital world.  Need directions? Use your phone app. Looking for your bank balance? Simply open your mobile banking app and log in. Want to read a book? Just download it! Paper printed materials are becoming a thing of the past. I’m…

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  • Site Materials & Logistics

    Developing High-Quality Printed Materials for Clinical Trials

    by Hope Cullen February 10, 2014
    by Hope Cullen February 10, 2014

    There are three major categories of printed materials supporting clinical trials: 1) Recruitment and Retention Tools, 2) Data Collection Tools and 3) Site Reference Tools. Why differentiate? Because the intended use of the tools, the time, money and quality put into the development and print of…

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  • Site Materials & Logistics

    Things to Consider When Shipping Internationally

    by Hope Cullen October 3, 2013
    by Hope Cullen October 3, 2013

    As industry professionals, we spend a lot of time and energy writing, designing and producing materials in support of clinical trials. During this process, shipping materials to their final destination is often an afterthought, with address information provided at the last minute. This is not…

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The Imperial blog features content of interest to life-science professionals, with a special focus on clinical trials. We hope you will enjoy our experts’ perspectives, and invite you to join the conversation by leaving your comments. Please let us know of any additional topics you would like to see covered here.

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Imperial Clinical Research Services Blog

Imperial CRS is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

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