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Author

William McEwen

William McEwen

William is an Imperial Clinical Research Services medical writer based in Dallas, Texas. He is responsible for authoring print and digital clinical, marketing, and publicity documents including patient, physician, and site materials, as well as promotional pieces for Imperial. In addition to his heath care writing background, he has specialized in writing about aviation, entertainment, and the arts. He has a second life as a portrait photographer, and has exhibited his black and white portraits of people from all walks of life in galleries and museums throughout the U.S.

    Life-Science EventsPatient Recruitment and Retention

    SCOPE Summit: Clinical Trials Industry is Rejuvenated and Ready

    by William McEwen February 20, 2023
    written by William McEwen

    Imperial’s team attended the annual SCOPE Summit in Orlando, where they spoke with hundreds of clinical trials industry colleagues and attended talks and workshops.

    In this post, Imperial team members Dan McDonald, Imogen Cheese, and Ted Corrigan tell us what they found noteworthy at SCOPE.

    The Clinical Trials Industry is Thriving Post-COVID

    Dan McDonald told us attendance had clearly increased since last year. “An obvious indicator was the size and layout of the space needed for the opening night cocktail reception,” he said. “It was double the size of last year and full. The industry is definitely 100 percent back out there. This includes the sponsor companies, who were the last to lift travel restrictions on their teams. All the major players were there, plus many fledgling companies and newer entries into the market.”

    Diversity

    Dan said recruitment was again in the spotlight, with diversity as the primary area of focus for the clinical trials industry. “The need to enroll diverse patient populations has seemed to give patient recruitment firms a new lease on life while also providing an entry point for decentralized trials and other novel companies,” he said. Dan singled out two companies doing important work: Javara, which provides clinical research infrastructure and operations for community health networks that support diverse and underserved patient populations, and Emvenio, which brings trials to patients via mobile and telehealth technology.

    Hybrid Trial Design

    Imogen Cheese said one of SCOPE’s hot topics was hybrid trial design. “A new type of decentralized trial is evolving,” she said, “and along with it, the importance to fully utilize equipment and resources in a unique way – taking it to the patients or tailoring it to minimize the patient burden.”

    One of Imogen’s favorite sessions at SCOPE was presented by Caroline Jackson of mdgroup, who shared information from a Phase 1 study in a rare disease model. “The study team had tests and centrifuges taking place in participants’ homes. It was groundbreaking, a true look into the future of trials,” Imogen said. (Dan interviewed Caroline along with Mary Jo Lamberti of Tufts Center for the Study of Drug Development and Rick O’Hara of Endo Pharmaceuticals for his Executive Interview Series; see what they had to say below.)

    Technology in the Driver’s Seat

    A recurring theme at SCOPE was the latest tools technology brings to the clinical trials industry. Ted Corrigan was interested to see how decentralized trials were evolving. “Thanks to technology, conducting trials where the patient wants is a reality. The patient-centric focus is coming to life as patients are opting to conduct trial activities where they feel the most comfortable: from the patient’s home to their doctor’s office, local hospital, pharmacy, and even the grocery store,” he said. “The patient may have many different reasons to choose a location simply based on the therapy, their age, space available for testing equipment, and travel preferences. This evolution was on full display at SCOPE.”

    Imogen watched a demo of Medable’s novel e-consent solution. ‘It was enlightening to see how far the technology has come and to learn that the industry, at last, is adopting this approach to patient education and consent,” she said. “The ability to weave in the normal black and white content of an ICF, and rich media, along with links to other tools and resources, illustrations, guides, with save and return features, shows us the future is bright for efficiency, proper consent, and reconsent.”

    Patient-Focus

    Imogen was impressed with one of Pfizer’s recent awareness and engagement initiatives. The company sent a gift to every patient that participated in its Covid vaccine clinical trials—a card, a certificate, and a medal. Pfizer received an honorary mention at the SCOPE awards ceremony for this initiative. “This was a sizeable expense, and it represents a dedicated investment in making participants feel appreciated,” Imogen said. “It is important to thank the patients who participate in clinical trials, yet it doesn’t always happen.”

    Imogen added: “The groundbreaking nature of studies conducted during the Covid pandemic and lockdowns reinforced to all in our industry that there are patients out there who want to take part in trials. Finding them, keeping them engaged, and thanking them afterward is every bit as important as the more routine or mundane elements of the trial, such as data collection.”

    Imperial Advantage

    The team reports that SCOPE attendees expressed interest in Imperial’s trial support services, including study and site print materials and translations. They were also eager to discuss how Imperial’s overall linear solution could make a difference in the many areas where they are struggling. There was much interest in Imperial’s streamlined approach and how it can drive down costs and improve time efficiencies.

    Imogen said, “Many sponsors and CROs have been using the same vendors for three to four years, especially through the Covid lockdowns. They now realize that the solution they have isn’t working in today’s changing, fast-paced, hybrid style of trial delivery.”

    If you didn’t get a chance to see us at SCOPE, now is a great time to get in touch. Contact us to talk about how the Imperial single workstream can lighten your load, how printed materials can streamline your study, and how our logistics team will get your materials to their global destinations.

    February 20, 2023 0 comment
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  • Business Insights

    The Placebo Effect: 5 Must-Know Facts

    by William McEwen June 15, 2022
    by William McEwen June 15, 2022

    Our brains and bodies are complex — humans are still a fascinating mystery. For a perfect example, how about the placebo effect? Placebos are at the core of clinical trials, and using study placebos helps establish efficacy. Researchers are still trying to understand how and…

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  • Business Insights

    Clinical Research Coordinators: Unsung Heroes at the Heart of Trials

    by William McEwen May 17, 2022
    by William McEwen May 17, 2022

    Health care heroes are everywhere, from surgeons in war zones to pediatric nurses in suburban offices. In trials, clinical research coordinators (CRCs) are priceless members of every trial team. From study startup to study closeout, CRCs make the trial happen. While the principal investigator is…

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  • Business Insights

    Mental Health in Extraordinary Times

    by William McEwen October 22, 2021
    by William McEwen October 22, 2021

    World Mental Health Day is October 10 and observed all month long to raise awareness of mental health issues and to mobilize efforts in support of mental health. The World Health Organization, sponsor of World Mental Health Day, provides these facts: Close to one billion…

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  • Clinical Trial Writing and DesignPatient Engagement

    Writing Patient-Friendly Clinical Trial Materials: 3 Steps to Simplify Language & Increase Readability

    by William McEwen June 24, 2021
    by William McEwen June 24, 2021

    Introduction The clinical trials industry relies heavily on print and digital materials for patient recruitment and retention. To be effective, these materials must connect with the audience. There are many ways to make this connection, from writing clinical trial materials to design. One way to…

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  • Business Insights

    Celebrating Clinical Trials: From a Shipboard Study Site to Today

    by William McEwen May 20, 2021
    by William McEwen May 20, 2021

    On the 20th of May 1747, a Scottish surgeon named James Lind began a monumental experiment aboard a British Royal Navy ship. His experiment is widely considered to be the first controlled clinical trial conducted in modern times. Lind divided 12 sailors suffering from scurvy…

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  • Business Insights

    COVID vs. Emotional Health: Tips to Helping Yourself and Others

    by William McEwen February 12, 2021
    by William McEwen February 12, 2021

    Life is full of experiences and responsibilities that cause stress, fear, and anxiety. If gone unchecked, these stressors can lead to mental health struggles, which can become very severe. The COVID-19 pandemic has introduced a collective stress across the globe, unlike anything we have seen before. Now more than ever, people are struggling through fear, anxiety, and worry far beyond life’s typical stressors.

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  • Business Insights

    Today’s Forecast: 5 Predictions About the Future of Clinical Trials

    by William McEwen May 20, 2020
    by William McEwen May 20, 2020

    There is a popular saying: “It’s difficult to make predictions, especially about the future.” Correct, but that didn’t stop me from asking Imperial leadership for their thoughts on what we might see in the years to come. Balancing innovation and risk The COVID-19 pandemic has…

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  • Business Insights

    Imperial’s Dan McDonald Receives Industry Honor

    by William McEwen March 18, 2020
    by William McEwen March 18, 2020

    We in the clinical trials industry are a community made up of countless numbers of people from thousands of companies. Even among our competitors, we are one family, united in our roles in the in the day-to-day lives (health!) of men, women, and children everywhere.…

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  • Business Insights

    Our Best Blog Posts of 2019

    by William McEwen January 15, 2020
    by William McEwen January 15, 2020

    Happy 2020 from Imperial Clinical Research Services! In welcoming the New Year, it’s a good time to reflect on the highlights of 2019 and look ahead to new opportunities. Imperial proudly provides clinical research-oriented blogs and ebooks provided by our diverse and knowledgeable subject matter…

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