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Patient Recruitment and Retention

    Business InsightsPatient Recruitment and RetentionStudy Site Management

    Only the Lean and Limber Need Apply

    by Melynda Geurts June 27, 2014
    written by Melynda Geurts

    Adaptive Clinical Trials: 6 Traits to Look for in a Vendor

    Adaptive is a word that has graced the life science industry for decades. By definition adaptive is showing or having a capacity for or tendency toward adaptation.

    Advancement of science through clinical trials is all about adaptation. Without it, there would be no progress. So whether we talk about adaptive clinical trials (a.k.a., personalized medicine), adaptive patient recruitment (a.k.a. technological outreach platforms), or adaptive business models (a.k.a. functional service provider [FSP]), the goal is the same – to increase trial efficiencies through early or on-time study completion.

    When you’re evaluating the right formula to produce success think in terms of flexibility and scalability. Regardless of vendor type, those you evaluate should be able to adapt to your needs. Be sure to understand their business model to confirm that they have the capability to make this happen.

    What to look for to determine vendor flexibility and adaptability:

    1. Size of company (small-to-midsized is preferable)

    2. Limited number of outsourced services

    3. If outsourced, length of vendor relationship(s)

    4. Business model that supports core competences, for example, a patient recruitment and retention firm that handles creative development, translation, production, and global distribution

    5. Execution rate of programs (evaluate what services were actually used in supported countries)

    6. Flexibility in working under your contractual templates and requirements

    Sometimes truncating the front end of the study timeline is the only option to increase trial efficiencies. If you find yourself managing this type of study, you’ll want to partner with those vendors that are nimble in their approach to meet your needs.

     

    June 27, 2014 0 comment
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  • Business InsightsLife-Science EventsPatient Recruitment and Retention

    Presentation Portion Control for Global Palates

    by Laurie Lindemeier May 30, 2014
    by Laurie Lindemeier May 30, 2014

    An interview with Melynda Geurts, VP of Operations at DAC “Slow down! Take it easy. Don’t bolt your food.” How often have you heard phrases like these? In the fast-pasted world of clinical trials, the “slow down” philosophy can be applied and achieve positive results…

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  • Business InsightsPatient Recruitment and Retention

    Patients Come First. Deal with It!

    by Stephanie Burns May 12, 2014
    by Stephanie Burns May 12, 2014

    “The good physician treats the disease; the great physician treats the patient who has the disease.” (Osler) This concept is simple – good healthcare workers and a good healthcare system will have more patients (thus more funding) than a bad healthcare system. The goal of…

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  • Business InsightsPatient Recruitment and Retention

    The Secret Sauce to Savory Study Website ROI

    by Kayden Grinwis May 1, 2014
    by Kayden Grinwis May 1, 2014

    The rise of the digital era has brought the professional website to the forefront of nearly all organizational marketing strategies. Chances are you’ve dedicated a shockingly large amount of resources to the development and upkeep of your website over the years.  Fortunately, analytics platforms, such…

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  • Patient Recruitment and Retention

    7 Secrets to Successful Patient Advertising

    by Felicia Fuller April 11, 2014
    by Felicia Fuller April 11, 2014

    Successful patient advertising requires more than a novel product, ample budget and strategic placement. It requires consumer insights and creative skills to engage, inform and inspire audiences to take action. Whether you’re creating a patient flier, study website or a full-fledged recruitment campaign, the following…

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  • Business InsightsPatient Recruitment and Retention

    Risk-Share Pitfalls: What to Look For

    by Melynda Geurts March 28, 2014
    by Melynda Geurts March 28, 2014

    Risk share by definition means that each party puts something at risk. Oftentimes in the life-science industry there is one-sided risk and not a lot of sharing. Many companies try and establish standardized processes for risk sharing just to find out that study-specific nuances prevent…

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  • Patient Recruitment and Retention

    Want to Save Money? Have a Recruitment & Retention Plan

    by Melynda Geurts January 31, 2014
    by Melynda Geurts January 31, 2014

    Cost savings!! Who doesn’t want to save cost?  In the dynamic world of clinical research, we are forever searching for the right formula to complete trials on time so commercial launch (assuming FDA) can happen on time. The formula is not a foreign concept to…

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  • Patient Recruitment and Retention

    New Trends in Web Marketing

    by Mark Gerlach January 10, 2014
    by Mark Gerlach January 10, 2014

    What is your marketing message? Can you answer this question in one clear, concise sentence? In today’s digital world, individuals don’t have time to sift through a convoluted marketing message. You may only have an instant to grab someone’s attention and with a plethora of…

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  • Patient Recruitment and RetentionSite Materials & LogisticsStudy Site Management

    An Inside Look at Privacy Laws

    by Melynda Geurts January 2, 2014
    by Melynda Geurts January 2, 2014

    We talk a lot about privacy and how we can and cannot reach the public about clinical trials. What is privacy? By definition, privacy is “the quality or state of being apart from company or observation; seclusion or freedom from unauthorized intrusion.” So what does…

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  • Patient Recruitment and Retention

    Avoid These Top 5 Multicultural Marketing Mistakes

    by Felicia Fuller November 8, 2013
    by Felicia Fuller November 8, 2013

    The emergence of personalized medicine adds new complexity to patient recruitment, as clinical trial sponsors require participants to meet more granular criteria, including ethnicity. The challenge for drug development companies is to craft recruitment campaigns that educate, resonate and inspire communities of color to become…

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Imperial is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

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