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Patient Recruitment and Retention

    Patient Recruitment and Retention

    Want to Save Money? Have a Recruitment & Retention Plan

    by Melynda Geurts January 31, 2014
    written by Melynda Geurts

    Cost savings!! Who doesn’t want to save cost?  In the dynamic world of clinical research, we are forever searching for the right formula to complete trials on time so commercial launch (assuming FDA) can happen on time.

    The formula is not a foreign concept to us. Conversely, it’s so simple that it tends to get overlooked. I believe former president Dwight D. Eisenhower said it best with this quote, “In preparing for battle, I have always found that plans are useless, but planning is indispensable.”

    Proactive planning can result in significant time and cost savings in the long run. From a time perspective, it’s more expeditious to have a recruitment or retention program planned, developed and funded upfront so when the decision is made to launch, it’s turnkey.

    Let’s take a quick look at a case study to illustrate recruitment cost savings. First, we will look at a rescue study.

    This study began enrollment in February 2013. In 9 months, only 6% of enrollment was achieved. This was due to a multitude of reasons, largely, lack of proper communication and planning. The sponsor employed an external patient recruitment and retention firm to “rescue” the study. Additional, unplanned costs = $2M.

    Next, we will look at a proactively planned and implemented program. The sponsor engaged Imperial from the get-go. The program included a study-specific training along with other direct site support materials. The roll-out of an effective communication and support program has resulted in a 49% increase above randomized projections. It is the effective combination of sponsor and vendor support that has yielded strong results. Costs planned ahead of schedule = $500,000.

    I don’t know about you, but I’m all for saving $1.5M+ with planning a little extra time upfront.

    January 31, 2014 0 comment
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  • Patient Recruitment and Retention

    New Trends in Web Marketing

    by Mark Gerlach January 10, 2014
    by Mark Gerlach January 10, 2014

    What is your marketing message? Can you answer this question in one clear, concise sentence? In today’s digital world, individuals don’t have time to sift through a convoluted marketing message. You may only have an instant to grab someone’s attention and with a plethora of…

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  • Patient Recruitment and RetentionSite Materials & LogisticsStudy Site Management

    An Inside Look at Privacy Laws

    by Melynda Geurts January 2, 2014
    by Melynda Geurts January 2, 2014

    We talk a lot about privacy and how we can and cannot reach the public about clinical trials. What is privacy? By definition, privacy is “the quality or state of being apart from company or observation; seclusion or freedom from unauthorized intrusion.” So what does…

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  • Patient Recruitment and Retention

    Avoid These Top 5 Multicultural Marketing Mistakes

    by Felicia Fuller November 8, 2013
    by Felicia Fuller November 8, 2013

    The emergence of personalized medicine adds new complexity to patient recruitment, as clinical trial sponsors require participants to meet more granular criteria, including ethnicity. The challenge for drug development companies is to craft recruitment campaigns that educate, resonate and inspire communities of color to become…

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  • Patient Recruitment and Retention

    5 Ways to Retain Patients Through Text Messaging

    by Vaughn X. Anthony October 11, 2013
    by Vaughn X. Anthony October 11, 2013

    Retention is the cornerstone of successful clinical trial completion; therefore, it is essential that subjects comply with study requirements, including visit schedules. Communication is key, and the easier the mode of communication, the better. That’s why text messaging has emerged as a convenient high-tech alternative…

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  • Patient Recruitment and Retention

    What’s in a Name? The Power of Study Branding

    by Felicia Fuller September 9, 2013
    by Felicia Fuller September 9, 2013

    Early in my tenure with DAC Patient Recruitment Services, back when we were D. Anderson & Company, we presented a proposal defense to a pharmaceutical company that was sponsoring a study aimed at a particular ethnic group. The sponsor needed help creating a patient recruitment…

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  • Patient Recruitment and Retention

    Recruitment & Retention – Getting Specialized

    by Melynda Geurts May 16, 2013
    by Melynda Geurts May 16, 2013

    Worldwide patient recruitment continues to be the most predominant reason clinical trials fall behind projected enrollment goals. Industry sources say that for every day a drug is delayed to market it can cost the company anywhere from $1M to $8M a day. What if you could…

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Imperial Clinical Research Services Blog

Imperial is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

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