As clinical trials continue their current course of global expansion, translation has become a critical component in developing patient recruitment materials. But all translation companies are not created equal. Before hiring a vendor to translate your clinical trial content, consider asking the following key questions: 1.…
There are three major categories of printed materials supporting clinical trials: 1) Recruitment and Retention Tools, 2) Data Collection Tools and 3) Site Reference Tools. Why differentiate? Because the intended use of the tools, the time, money and quality put into the development and print of…
Cost savings!! Who doesn’t want to save cost? In the dynamic world of clinical research, we are forever searching for the right formula to complete trials on time so commercial launch (assuming FDA) can happen on time. The formula is not a foreign concept to…
Every study needs a voice — messaging that communicates the trial sponsor’s core objectives. Patient recruitment professionals provide this through compelling content and artful designs that resonate with target audiences and inspire study participation. But beyond being current and compelling, study collateral must also be…
What is your marketing message? Can you answer this question in one clear, concise sentence? In today’s digital world, individuals don’t have time to sift through a convoluted marketing message. You may only have an instant to grab someone’s attention and with a plethora of…