Service organizations are more aware than ever of the cost of replacing an unhappy customer. We’ve all seen the statistics, an unhappy customer will, on average, tell 10 others about their unsatisfactory experience. In today’s competitive environment, it’s more important than ever to work continuously on making…
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Clinical Trial Business InsightsClinical Trial Life-Science Events
Meet Women Who Rule in the Bio World
by Hope Cullenby Hope CullenThe Chicago Chapter of Women in Bio (WIB) held its inaugural event honoring Women’s History Month on March 13, 2014, uniting a contingent of influential women in the industry. Organized by WIB volunteers, including me and Emily Miao, the event took place at the Gleacher Center…
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One topic that I am asked about with some regularity is leadership. Within that topic, the subject of effective teams is a popular discussion. Therefore, it seems appropriate to devote a little time and space to the question: What makes an effective team? As a…
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Translation of Clinical Trial Materials
Translation on Trial: Choosing the Right Vendor for Your Study
As clinical trials continue their current course of global expansion, translation has become a critical component in developing patient recruitment materials. But all translation companies are not created equal. Before hiring a vendor to translate your clinical trial content, consider asking the following key questions: 1.…
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Clinical Trial Materials Development and Printing
Developing High-Quality Printed Materials for Clinical Trials
by Hope Cullenby Hope CullenThere are three major categories of printed materials supporting clinical trials: 1) Recruitment and Retention Tools, 2) Data Collection Tools and 3) Site Reference Tools. Why differentiate? Because the intended use of the tools, the time, money and quality put into the development and print of…