“The good physician treats the disease; the great physician treats the patient who has the disease.” (Osler) This concept is simple – good healthcare workers and a good healthcare system will have more patients (thus more funding) than a bad healthcare system. The goal of…
The rise of the digital era has brought the professional website to the forefront of nearly all organizational marketing strategies. Chances are you’ve dedicated a shockingly large amount of resources to the development and upkeep of your website over the years. Fortunately, analytics platforms, such…
Clinical development executives from across the Philadelphia and southern New Jersey area gathered April 23, 2014, in Malvern, PA, to share best practices, discuss challenges, and network with industry colleagues. The meeting took place as part of the nationwide Clinical Power Lunch (CPL) series sponsored…
I once worked with a site that was selected by the Japanese Ministry of Health, Labour and Welfare for a study conducted 15 years earlier. Even though the site was not participating in a trial that was conducted in Japan, the sponsor had submitted a…
Successful patient advertising requires more than a novel product, ample budget and strategic placement. It requires consumer insights and creative skills to engage, inform and inspire audiences to take action. Whether you’re creating a patient flier, study website or a full-fledged recruitment campaign, the following…