In hopes of pushing the envelope of modern medicine, clinical trials are growing increasingly complex. With more interested parties, complexities take on an entirely different meaning. Clinical trials typically involve five main stakeholders, and each group has its own views and motivations. Here is what people…
LinkedIn Groups is likely the most under-utilized feature of the prominent B2B social media platform. Some industry professionals even go so far as to say that groups are already dead because they have not delivered on their true potential. However, given that LinkedIn recently implemented a number…
We’ve all heard the statistics regarding the significant negative impact that low patient enrollment can have on drug development timelines and economics. Basically, it’s our industry’s version of telling ghost stories around a campfire. Typically, they start off scary and end downright terrifying: +90% of…
Focus on: Study Feasibility, Site Identification, and Patient Recruitment A 3-Part Series The shift of the clinical research industry into a more data-driven type of approach towards the planning and execution of patient enrollment strategies has begun to show signs of broader acceptance and dare-I-say,…
Why your recruitment plan should at least consider point of care advertising Doctors’ offices and pharmacies present unique and successful opportunities of their own. Remedy Health Media reaches over 200 million patients per year using custom publications in these locations. Despite popular belief, print is…