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Patient Engagement

    Print for clinical studies
    Patient Recruitment and RetentionSite Materials & Logistics

    5 Reasons Print for Clinical Studies is a Powerful Tool

    by Dan McDonald October 27, 2022
    written by Dan McDonald

    Imperial began as a business printer and evolved and broadened over four decades to fully support clinical studies in a million different ways. Today, printed materials are still popular. In our U.S. and U.K. facilities, our presses keep rolling, as the sponsors and CROs we work with continue to utilize the power of print for clinical studies. Here’s why.

    One: Clinical study sites want print materials.

    Seventy-five percent of sites utilize print recruitment materials sent to them by sponsors. I recently attended an investigator meeting where we walked through some of the print materials we designed, wrote, translated, and printed for a clinical study. This included informed consent flipcharts, parent guide books, posters, and flyers.

    Site staff members approached me afterward hoping we also had pocket protocols, informed consent pocket cards, and laminated study procedure guides on key rings. These materials are easy for site personnel to carry and refer to, which promotes protocol adherence.

    When I spoke to the sponsor about the feedback I was getting, they told me several sites had approached them as well, and they would like us to provide those additional materials.

    Two: Print works!

    For smaller studies, or studies that are taking place in emerging economies, print is an effective tool, especially for data collection. There are no bandwidth problems, no passwords, no PC system requirements, and no international electric outlet concerns.

    Everyone understands how paper works and where to fill in the blanks. Despite the availability and prevalence of technology solutions, sponsors and CROs still call us every day looking for print tools.

    Three: Print is tangible.

    There is something intrinsically effective, perhaps even primordial, in terms of how impactful it is to hand a document to someone as part of the education process.

    When talking to prospective patients about a study, handing them a brochure, fact sheet, or answers to frequently asked questions is a way to connect with them. It says we care about your knowledge and comfort level. We are giving this to you before we ask you to give anything to us.

    Four: Print stands out.

    Print for clinical studies stands out

    Have you ever gone to a community event and talked to an exhibiting group with an empty table? People display signage and distribute brochures and flyers because it captures the eye of passersby. Words and images draw people in, encourage conversation, and allow you to give something physical to them to take away. Video screens and digital information are impactful, but you’re not likely to want someone to walk off with them.

    Five: Print for clinical studies is flexible.

    Print can be displayed in thousands of different formats and customized to meet every need. Here is just a handful of examples of items we regularly print for clinical trials:

    • Reference materials
    • Signs
    • Posters
    • Brochures
    • Fact sheets
    • Books
    • Booklets
    • Banners
    • Manuals
    • Binders
    • Laminated cards
    • Greeting cards
    • Business cards
    • Packaging

    …and so on. There are many ways to bring a message to life using print.

    The Imperial Advantage

    Imperial is a best-in-class clinical print provider with locations in the U.S. and U.K. We provide production flexibility in support of your preferences and needs with full print, bindery, and finishing departments. Our proprietary online customer portal allows you to decide when and where to send your items, and our logistics expertise spans the globe.

    Get premier printing and quality processes tailored to your trial plus unsurpassed end-to-end support. Our materials production capabilities are comprehensive, from award-winning design and content creation, layout, and translation services, to print and digital production, kitting, warehousing, and global logistics. Having one vendor provide multiple services allows tremendous control, consistency, and transparency in the flow of work and promotes efficiencies resulting in superior quality, timelines, and cost. We take care of it, so you don’t have to.

    Whether your study needs printing alone or our other best-in-class support services, our subject matter experts are here to help, contact us!

    Check out another of our blogs about print for clinical trials: https://www.imperialcrs.com/blog/2022/09/13/printed-clinical-trial-materials-still-pack-a-punch/

    October 27, 2022 0 comment
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  • Clinical Trial Writing and DesignPatient EngagementSite Materials & Logistics

    Today’s Clinical Trials: Do Print Materials Still Pack a Punch?

    by Hope Cullen September 13, 2022
    by Hope Cullen September 13, 2022

    Even in this digital age, printed clinical trial materials remain popular and important tools for keeping sites and patients engaged. Clinical study sites rely on printed materials to gain local interest, and popular examples include: Posters Flyers Brochures Fact sheets These printed tools are designed…

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  • Ancillary Trial Supplies and EquipmentClinical Trial Writing and DesignPatient EngagementPatient Recruitment and RetentionSite Materials & LogisticsTranslation of Study Materials

    Clinical Trial Efficiencies: The Power of a Single Workstream

    by Dan McDonald August 18, 2022
    by Dan McDonald August 18, 2022

    The management time needed to corral many different elements during a trial is immense. In the buildup to a research study, clinical operations teams often focus on items such as study startup, site initiation and activation, supply chain, monitoring, data management, and safety. And there…

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  • Business InsightsPatient EngagementPatient Recruitment and Retention

    Decentralized Clinical Studies: What Does the Future Look Like?

    by Kirsten Friend August 8, 2022
    by Kirsten Friend August 8, 2022

    Clinical trials have existed for centuries, shaped by brilliant minds, historical events, and medical crises. When COVID emerged, many research sites closed or patients stayed away as non-COVID trials paused. Decentralized clinical studies experienced a metamorphosis, putting into action what had previously been primarily ideas.…

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  • Life-Science EventsPatient EngagementPatient Recruitment and Retention

    Patient Engagement in the Evolving World of Clinical Trials

    by Imogen Cheese March 23, 2022
    by Imogen Cheese March 23, 2022

    I was delighted to speak at the 2022 KPM Morgan Operational Excellence in Clinical Trials (OECT) Summit in Berlin. My topic was one I am passionate about – patient engagement. I was happy to see others speak about this important subject, too. Industry Voices on…

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  • Life-Science Events

    DPHARM Conference Hits Year 11: Driven by COVID, it Delivers its Proof of Concept

    by Dan McDonald October 5, 2021
    by Dan McDonald October 5, 2021

    Like many conferences in the COVID era, DPHARM, the annual conference based in Boston and focused on disruptive innovations in clinical trials, moved from in-person to a virtual setting this week, due to local spikes of the Delta variant. To date, I’ve largely avoided these…

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  • Clinical Trial Writing and Design

    Writing for Clinical Trial Patients, Sites, and Providers

    by William McEwen November 15, 2019
    by William McEwen November 15, 2019

    At Imperial, we generate millions of words for the clinical trial industry every year. Millions? Something like that, anyway. We specialize in writing recruitment, retention, and professional materials for clinical studies and we’ve just released our latest ebook called 6 Essentials When Writing Content for…

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  • Business InsightsClinical Trial Writing and DesignPatient EngagementSite Materials & Logistics

    Plain Language – It’s for everyone

    by William McEwen October 24, 2019
    by William McEwen October 24, 2019

    According to the Institute of Medicine, there is a significant disparity between the health information people receive and actually understand. Even those in the health care industry can become vulnerable to not comprehending health information. When experiencing poor health or worry and stress about an…

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  • Business InsightsClinical Trial Writing and Design

    Top Clinical Trial Branding Strategies

    by Vaughn X. Anthony February 12, 2019
    by Vaughn X. Anthony February 12, 2019

    In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture things to keep in mind throughout the process — from developing your clinical…

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  • Business InsightsPatient Recruitment and Retention

    Patient Centricity: Tools to Apply To Clinical Trials

    by Melynda Geurts April 18, 2018
    by Melynda Geurts April 18, 2018

    If you’re a professional in the clinical trial world, you have probably heard about patient centricity. It has been a top industry buzzword for the last few years. But patient centricity is more than just a buzzword. So much more. It’s being put to use in…

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Imperial Clinical Research Services Blog

Imperial is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

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