At the Operational Excellence in Clinical Trials Summit meeting in Montreal in September, I had the privilege to serve as keynote speaker and a panelist for several discussions. The conference brought together industry thought leaders in the area of patient engagement, study feasibility, and clinical…
In our first clinical trial branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. How to get approval for your clinical study creative design. You’ve worked…
The creative process is serious business, and for this blog post, I’d like to focus on two areas: clinical study content and design. Creating clinical study materials, such as a website or a poster to recruit patients, contain these two key elements. Each element is…
Communicating effectively and engaging clinical trial primary care providers by way of electronic and print materials is essential to clinical study success. This can be difficult because physicians and other health care providers have a demanding schedule with little time between patient visits, rounds, and…
Paper and pencil are so passé. Technology is being used in all types of studies to collect patient data in a myriad of ways. But even the simplest piece of technology is not without its challenges. Take the humble iPad, for example. Or, in this…