As we’ve discussed in this series, clinical research study branding is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and feel, and consistent messaging. Effective branding will differentiate your study from other trials and…
Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in our case, the product is a clinical research trial. Think of your trial…
At the Operational Excellence in Clinical Trials Summit meeting in Montreal in September, I had the privilege to serve as keynote speaker and a panelist for several discussions. The conference brought together industry thought leaders in the area of patient engagement, study feasibility, and clinical…
In our first clinical trial branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. How to get approval for your clinical study creative design. You’ve worked…
The creative process is serious business, and for this blog post, I’d like to focus on two areas: clinical study content and design. Creating clinical study materials, such as a website or a poster to recruit patients, contain these two key elements. Each element is…