In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture things to keep in mind throughout the process — from developing your clinical…
In this blog, we’ll discuss the best strategies for planning ahead before starting your clinical trial branding initiative. Planning ahead is important for any project but especially for creative ones. Here are tips to help get your branding project started off right: Define your audience…
As we’ve discussed in this series, clinical research study branding is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and feel, and consistent messaging. Effective branding will differentiate your study from other trials and…
Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in our case, the product is a clinical research trial. Think of your trial…
At the Operational Excellence in Clinical Trials Summit meeting in Montreal in September, I had the privilege to serve as keynote speaker and a panelist for several discussions. The conference brought together industry thought leaders in the area of patient engagement, study feasibility, and clinical…