Several members of my family live in mainland Europe and join huge numbers of British expats concerned about how Brexit will impact their daily lives. My father, who takes a daily medication to treat his prostate cancer, fears the potential impact on reimbursement and therefore…
The Summit for Clinical Ops Executives, or SCOPE as most know it, returned to Orlando this year. Held at the Hyatt Regency Orlando, on the famed but increasingly overcrowded International Drive, the conference ran from February 18-21. (Seriously, it’s becoming Vegas for families. If you…
Working on a clinical trial creative design project with graphic designers can feel challenging. Typically, careers in clinical trial project management or operations attract a different personality type than people who are attracted to artistic fields. Differences in communication style and work environment preferences can…
In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture things to keep in mind throughout the process — from developing your clinical…
In this blog, we’ll discuss the best strategies for planning ahead before starting your clinical trial branding initiative. Planning ahead is important for any project but especially for creative ones. Here are tips to help get your branding project started off right: Define your audience…