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Clinical Trial Writing and Design

    Writing Materials for Translation
    Clinical Trial Writing and DesignTranslation of Study Materials

    Writing clinical trial content for translation: How to hit a home run

    by William McEwen August 14, 2019
    written by William McEwen

    Oh wait, the title of this blog would not translate easily. A translator once told me that baseball idioms, used frequently in the United States, are difficult to translate. While baseball is popular in the U.S., experience with the sport and associated expressions vary globally. Idioms such as, “pinch hit,” “batting a thousand” and “grand slam” make little sense in other countries and are therefore challenging for translators to deal with. A translator can find a similar idiom used in their language or rewrite the statement to convey what the idiom expresses. However, this takes additional time, and the materials can lose consistency when translated into multiple languages. Following the below tips will improve your English text when writing clinical trial content for translation, which will optimize your international text:

    Use:

    • Clear, straightforward language
      • Use standard English word order (subject, verb, object with associated modifiers) and keep subjects and objects close to their verbs
    • Simple verbs with one meaning; pick strong specific verbs
      • “Change” means to make something different, convert, exchange, give or get an equivalent amount of money, etc.; more specifically, “amend” means to alter, improve, or correct faults and is a better choice
    • Short sentences
      • If the sentences are too long, picking out the verbs is troublesome for the translator
    • Consistent terminology
      • Pick one term, such as brochure, pamphlet, leaflet, booklet
    • Words that have a single meaning
      • Use “correct” instead of “right”
    • Nouns instead of pronouns where possible
      • “The appointment is scheduled” is more specific and understandable than, “It is scheduled”
    • International date and measure formats (write out the units of measure)
      • Examples include: 29 July 2018 and 5 centimeters
    • Active voice and second person
      • Words like “by” and “was”’ may indicate the passive voice

    Avoid:

    • Phrasal verbs
      • Examples include: run into, check-in, or carry out
    • Long noun strings
      • Eliminate descriptive words that are not essential; clarify the relationships among the words
    • Idioms, slang, and colloquial phrases
      • Terms that are well-known in one language may be meaningless in other languages
    • Contractions, abbreviations, and acronyms
      • For translators, contractions hide letters and mask tenses, also abbreviations and acronyms can cause confusion for the translator and be difficult to translate into other languages

    Using these tips when writing clinical trial content for translation will make sure the source text is unambiguous and easy to read. Improved English text also makes it easier to translate. This will save time and money, avoid errors, and improve the readability of materials used for an international audience.

    Imperial specializes in writing clinical trial content for translation, formatting, and translating clinical research and life science materials. Visit www.imperialcrs.com for more information.

    Updated: 14 August 2022

    August 14, 2019 0 comment
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  • Clinical Trial Writing and Design

    Clinical Study Branding: Tips Plus a Free Ebook

    by Vaughn X. Anthony April 18, 2019
    by Vaughn X. Anthony April 18, 2019

    Clinical trials are serious matters of significant importance, and sponsors, CROs, and research sites work hard to make them successful. Before you begin marketing, you have to create a compelling look and message that gives your trial an identity — this is called branding

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  • Business InsightsClinical Trial Writing and Design

    Process & Personalities: Tips for Clinical Trial PMs Working With Designers

    by Erica Manning February 21, 2019
    by Erica Manning February 21, 2019

    Working on a clinical trial creative design project with graphic designers can feel challenging. Typically, careers in clinical trial project management or operations attract a different personality type than people who are attracted to artistic fields. Differences in communication style and work environment preferences can…

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  • Business InsightsClinical Trial Writing and Design

    Top Clinical Trial Branding Strategies

    by Vaughn X. Anthony February 12, 2019
    by Vaughn X. Anthony February 12, 2019

    In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture things to keep in mind throughout the process — from developing your clinical…

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  • Clinical Trial Writing and Design

    Your Clinical Trial Branding Project: Questions to Ask Before Starting

    by Erica Manning January 9, 2019
    by Erica Manning January 9, 2019

    In this blog, we’ll discuss the best strategies for planning ahead before starting your clinical trial branding initiative. Planning ahead is important for any project but especially for creative ones. Here are tips to help get your branding project started off right: Define your audience…

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  • Clinical Trial Writing and DesignSite Materials & Logistics

    Clinical Study Branding: 5 Mistakes to Avoid

    by Carol Moshier November 30, 2018
    by Carol Moshier November 30, 2018

    As we’ve discussed in this series,  clinical research study branding is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and feel, and consistent messaging. Effective branding will differentiate your study from other trials and…

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  • Business InsightsClinical Trial Writing and Design

    Clinical Trial Branding vs. Marketing

    by Vaughn X. Anthony October 18, 2018
    by Vaughn X. Anthony October 18, 2018

    Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in our case, the product is a clinical research trial. Think of your trial…

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  • Business InsightsClinical Trial Writing and Design

    Selling Your Ideas to Stakeholders: 6 Tips for Smooth Approval of Your Clinical Study Creative Design

    by Vaughn X. Anthony September 20, 2018
    by Vaughn X. Anthony September 20, 2018

    In our first clinical trial branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. How to get approval for your clinical study creative design. You’ve worked…

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  • Business InsightsClinical Trial Writing and Design

    Content Meets Design: Bringing Your Clinical Trial Materials to Life

    by Vaughn X. Anthony August 26, 2018
    by Vaughn X. Anthony August 26, 2018

    The creative process is serious business, and for this blog post, I’d like to focus on two areas: clinical study content and design.  Creating clinical study materials, such as a website or a poster to recruit patients, contain these two key elements. Each element is…

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  • Business InsightsClinical Trial Writing and Design

    Engaging Primary Providers: Writing Right for Your Clinical Study

    by Carol Moshier August 8, 2018
    by Carol Moshier August 8, 2018

    Communicating effectively and engaging clinical trial primary care providers by way of electronic and print materials is essential to clinical study success.  This can be difficult because physicians and other health care providers have a demanding schedule with little time between patient visits, rounds, and…

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Imperial Clinical Research Services Blog

Imperial is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

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