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Clinical Trial Writing and Design

    Business InsightsClinical Trial Writing and Design

    Using Digital Print to Create Stellar Clinical Trial Materials: A Behind-the-Scenes Look

    by Dave Woodard March 15, 2023
    written by Dave Woodard

    Imperial’s digital presses support the front lines of clinical research across the globe. All the clinical trial print materials we produce for you—for example, ISF and pharmacy binders, patient recruitment materials, investigator meeting materials, and dosing diaries—are produced in the U.S. and the U.K. under the precise and watchful eyes of our skilled printing teams.

    Digital presses have been around and evolving since the 1980s, and that’s what we use to print almost all study materials. However, the traditional method of printing, called offset, has been around since the middle of the 19th century, and it is still very much in use worldwide.

    Offset vs. digital printing

    Offset printing creates the text or image by transferring ink from a steel cylinder to a rubber blanket and then to the paper. It’s a complex process that requires printing plates, ink(s), and water to make the printed image, and some of the materials needed for offset are still suffering supply-chain shortages.

    Advantages of offset include more paper options and cost-effectiveness when substantial quantities of the same thing are printed.

    Digital equipment uses a toner-based system to print a high-quality image on paper. Digital eliminates the need for a printing plate because it prints directly from the digital file to paper. Because of this direct process, short runs are more cost-effective—we don’t have to create a new printing plate each time. This also allows the use of variable printing to make different versions of a document by adding, for example, different names or contact information to the clinical trial print materials.

    Digital is eco-friendly

    Using digital equipment does more than remove the complex printing plate step and save time and money. It also creates less waste and eliminates the need for additional chemicals.

    The Xerox dry ink toners we use are safe and do not generate hazardous waste. And digital presses require less power than offset presses, which reduces our carbon footprint.

    And since digital makes short runs possible, printing as little as one single customized sheet, avoids the excessive use of paper and ink that was once a print industry necessity. We print just what clinical trial print materials our clients need when they need them. No unneeded extras to store and be disposed of when they eventually reach obsolescence.

    All of this supports Imperial’s environmentally friendly culture, which includes the use of responsibly-sourced paper and a committed recycling program. I invite you to learn more about it.

    Summing up

    In a nutshell, the benefits of digital printing include:

    • High quality
    • Low quantities are cost-effective
    • Quicker timelines
    • High customization allows different versions of a piece and variable data (customized names, phone number information, etc.)
    • Flexibility – last-minute changes to digital files are less problematic and not show-stopping compared to traditional offset printing
    • Eco-friendly

    Imperial Advantage

    Digital keeps us versatile and limber, and our clients benefit. Karlton Gray, Imperial’s U.S. plant manager, said, “An accurate, collated, and finished product allows us to be more efficient with the individualized products we offer.”

    Dean Tuckey, Imperial’s production manager in the U.K., added: “Digital print has become popular ultimately because of its quick turnaround. In our fast-paced industry, clients want their orders yesterday. Digital is a perfect fit for Imperial.”

    Imperial’s complete print, bindery, and finishing departments in the U.S. and U.K. bring your clinical trial print materials to life, and our logistics teams get them to your global sites.

    We are eco-friendly, and the paper we use comes from sustainable resources.

    Contact us to learn how Imperial can support your trial with our best-in-class clinical study support, from all-inclusive startup to closeout services, to specific la carte needs.

    And for a quick look at the entire process we use to print and deliver your study and site materials, check out our print process fact sheet.

    March 15, 2023 0 comment
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  • Clinical Trial Writing and DesignPatient EngagementPatient Recruitment and RetentionSite Materials & Logistics

    Printed Clinical Trial Materials: Planning for Investigator Meetings & Study Startup

    by Kirsten Friend December 12, 2022
    by Kirsten Friend December 12, 2022

    When planning to launch a new clinical study, many decisions are needed. Some of those decisions surround clinical trial materials planning as part of patient recruitment and retention plans, and site study reference and referral tools. Once the plans are in place, they are often…

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  • Clinical Trial Writing and DesignPatient EngagementSite Materials & Logistics

    Today’s Clinical Trials: Do Print Materials Still Pack a Punch?

    by Hope Cullen September 13, 2022
    by Hope Cullen September 13, 2022

    Even in this digital age, printed clinical trial materials remain popular and important tools for keeping sites and patients engaged. Clinical study sites rely on printed materials to gain local interest, and popular examples include: Posters Flyers Brochures Fact sheets These printed tools are designed…

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  • Ancillary Trial Supplies and EquipmentClinical Trial Writing and DesignPatient EngagementPatient Recruitment and RetentionSite Materials & LogisticsTranslation of Study Materials

    Clinical Trial Efficiencies: The Power of a Single Workstream

    by Dan McDonald August 18, 2022
    by Dan McDonald August 18, 2022

    The management time needed to corral many different elements during a trial is immense. In the buildup to a research study, clinical operations teams often focus on items such as study startup, site initiation and activation, supply chain, monitoring, data management, and safety. And there…

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  • Clinical Trial Writing and DesignPatient Engagement

    Writing Patient-Friendly Clinical Trial Materials: 3 Steps to Simplify Language & Increase Readability

    by William McEwen June 24, 2021
    by William McEwen June 24, 2021

    Introduction The clinical trials industry relies heavily on print and digital materials for patient recruitment and retention. To be effective, these materials must connect with the audience. There are many ways to make this connection, from writing clinical trial materials to design. One way to…

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  • Clinical Trial Writing and Design

    Writing for Clinical Trial Patients, Sites, and Providers

    by William McEwen November 15, 2019
    by William McEwen November 15, 2019

    At Imperial, we generate millions of words for the clinical trial industry every year. Millions? Something like that, anyway. We specialize in writing recruitment, retention, and professional materials for clinical studies and we’ve just released our latest ebook called 6 Essentials When Writing Content for…

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  • Business InsightsClinical Trial Writing and DesignPatient EngagementSite Materials & Logistics

    Plain Language – It’s for everyone

    by William McEwen October 24, 2019
    by William McEwen October 24, 2019

    According to the Institute of Medicine, there is a significant disparity between the health information people receive and actually understand. Even those in the health care industry can become vulnerable to not comprehending health information. When experiencing poor health or worry and stress about an…

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  • Business InsightsClinical Trial Writing and Design

    Erica Manning: From One Trial to Another

    by William McEwen August 29, 2019
    by William McEwen August 29, 2019

    This year, the Imperial Clinical Research Services blog is featuring professional insights from some of the women leaders in our company. I sat down for a discussion with Erica Manning, who is the manager of Imperial’s creative and translation services teams, to learn about her…

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  • Clinical Trial Writing and DesignTranslation of Study Materials

    Writing clinical trial content for translation: How to hit a home run

    by William McEwen August 14, 2019
    by William McEwen August 14, 2019

    Oh wait, the title of this blog would not translate easily. A translator once told me that baseball idioms, used frequently in the United States, are difficult to translate. While baseball is popular in the U.S., experience with the sport and associated expressions vary globally.…

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  • Clinical Trial Writing and Design

    Clinical Study Branding: Tips Plus a Free Ebook

    by Vaughn X. Anthony April 18, 2019
    by Vaughn X. Anthony April 18, 2019

    Clinical trials are serious matters of significant importance, and sponsors, CROs, and research sites work hard to make them successful. Before you begin marketing, you have to create a compelling look and message that gives your trial an identity — this is called branding

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Imperial Clinical Research Services Blog

Imperial CRS is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

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