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Author

William McEwen

William McEwen

William is an Imperial Clinical Research Services medical writer based in Dallas, Texas. He is responsible for authoring print and digital clinical, marketing, and publicity documents including patient, physician, and site materials, as well as promotional pieces for Imperial. In addition to his heath care writing background, he has specialized in writing about aviation, entertainment, and the arts. He has a second life as a portrait photographer, and has exhibited his black and white portraits of people from all walks of life in galleries and museums throughout the U.S.

    Clinical research strategies - man holding lightbulb that has 2025 in it
    Ancillary Trial Supplies and EquipmentBusiness InsightsClinical Trial Writing and DesignPatient EngagementPatient Recruitment and RetentionSite Materials & Logistics

    Discover Actionable Clinical Study Strategies: 7 Must-Read 2025 Blogs

    by William McEwen December 16, 2025
    written by William McEwen

    The Imperial blog team reviewed our 2025 blog posts and selected seven standout articles that offer valuable clinical study strategies to strengthen and streamline your clinical trials. Check them out!

    Clinical Trial Diversity Action Plans: 6 Key Components for Compliance

    Diversity action plans are now essential for compliance. Explore six key components that help sponsors meet requirements and build more inclusive trials. Read the full post now.

    Clinical Trial Project Management: 3 Strategies to Improve Project Outcomes

    Strong project management is critical to the success of clinical trials. Learn three proven strategies to improve outcomes and keep studies on track. Additionally, the blog features links to two free project management ebooks, providing even more clinical study strategies for project managers. Explore the details here.

    Digital Advertising in Clinical Trials: The Real Secret Sauce

    Digital advertising has transformed patient recruitment, but the real “secret sauce” is timely follow‑up. Find out how to maximize engagement and enrollment success. Get the insights, read now.

    Front Line of Clinical Trial Risk Management: The Internal Audit

    Internal audits are more than regulatory checklists—they’re proactive tools for spotting risks early and strengthening oversight. See how Imperial’s audit practices support resilient, inspection‑ready research studies. Take a closer look here.

    Harnessing the Power of Print and Digital Clinical Trial Materials

    Print and digital tools each play a vital role in clinical trial communication. Learn clinical study strategies to create stronger connections with patients and professionals. Check it out here.

    Navigating Kitting Logistics for Global Clinical Trials: What Sponsors and CROs Need to Know

    Global trial kits must clear customs, withstand transit, and arrive ready for use. This post shares practical insights on documentation, packaging, and cultural fluency to help sponsors and CROs avoid costly delays and keep studies moving smoothly. Discover the full article and read now.

    Strategies for Managing Ancillary Study Supplies & Equipment: Insights From Our New Ebook

    We highlight practical tips from our new ebook on managing ancillary supplies and equipment more effectively. Read about it here and get a link to our free ebook.

    Follow us on LinkedIn to get clinical trial strategies from our blogs as they are posted or click the Sign Up button below. Visit ImperialCRS.com to learn more about first-class support available for your clinical trial.

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    December 16, 2025 0 comment
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  • Clinical Trial Writing and DesignPatient Recruitment and Retention

    How Do You Engage Pediatric Participants When Developing Clinical Trial Materials?

    by William McEwen March 25, 2025
    by William McEwen March 25, 2025

    Creating materials for pediatric participants, whether in digital or printed formats, presents unique challenges. This is due to the need to communicate complex ideas in simpler terms as well as create documents that appeal to that audience. Read on for tips to engage pediatric participants…

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  • Ancillary Trial Supplies and EquipmentBusiness InsightsClinical Trial Writing and DesignSite Materials & Logistics

    6 Clinical Study Blogs Not to Miss

    by William McEwen December 18, 2024
    by William McEwen December 18, 2024

    Our blog team reviewed our 2024 clinical study blogs, and we selected these six worth re-reading. Check them out! 1. Sustainability in Business: Transparency and Keeping Score ESG: Environmental, social, and governance are factors that influence commercial success. Discover how Imperial achieved a sustainability rating…

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  • Clinical Trial Writing and DesignPatient EngagementPatient Recruitment and Retention

    Tips for a Patient-Friendly Clinical Trial Informed Consent Form

    by William McEwen September 25, 2024
    by William McEwen September 25, 2024

    A patient-friendly informed consent form (ICF) is a key element for prospective clinical trial participants’ understanding of a clinical research study. In this blog, we delve into tips to ensure the ICF is clear and understandable. The research ICF document provides potential participants with the…

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  • Clinical Trial Writing and DesignPatient EngagementPatient Recruitment and Retention

    Writing Clinical Study Materials: Connect with Patients and Professionals

    by William McEwen August 6, 2024
    by William McEwen August 6, 2024

    Whether you’re a sponsor, CRO, or part of a study team, writing clinical study materials that resonate with your audience is crucial for recruitment, referrals, and retention. Our tips will get you started and guide you through the writing process. You know all the standard…

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  • Ancillary Trial Supplies and EquipmentPatient EngagementPatient Recruitment and RetentionSite Materials & LogisticsStudy Site Management

    6 Top Picks: Clinical Trial Blogs Not to Miss

    by William McEwen December 27, 2023
    by William McEwen December 27, 2023

    The Imperial blog team took a look at our 2023 clinical trial blogs, and we’re shining the spotlight on our top six picks. So here they are, in no particular order: six clinical trial blogs worth reading (and re-reading). 1. Supply Chain: Master these key…

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  • Life-Science EventsPatient Recruitment and Retention

    SCOPE Summit: Clinical Trials Industry is Rejuvenated and Ready

    by William McEwen February 20, 2023
    by William McEwen February 20, 2023

    Imperial’s team attended the annual SCOPE Summit in Orlando, where they spoke with hundreds of clinical trials industry colleagues and attended talks and workshops. In this post, Imperial team members Dan McDonald, Imogen Cheese, and Ted Corrigan tell us what they found noteworthy at SCOPE.…

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  • Business Insights

    The Placebo Effect: 5 Must-Know Facts

    by William McEwen June 15, 2022
    by William McEwen June 15, 2022

    Our brains and bodies are complex — humans are still a fascinating mystery. For a perfect example, how about the placebo effect? Placebos are at the core of clinical trials, and using study placebos helps establish efficacy. Researchers are still trying to understand how and…

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  • Business Insights

    Clinical Research Coordinators: Unsung Heroes at the Heart of Trials

    by William McEwen May 17, 2022
    by William McEwen May 17, 2022

    Health care heroes are everywhere, from surgeons in war zones to pediatric nurses in suburban offices. In trials, clinical research coordinators (CRCs) are priceless members of every trial team. From study startup to study closeout, CRCs make the trial happen. While the principal investigator is…

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  • Business Insights

    Mental Health in Extraordinary Times

    by William McEwen October 22, 2021
    by William McEwen October 22, 2021

    World Mental Health Day is October 10 and observed all month long to raise awareness of mental health issues and to mobilize efforts in support of mental health. The World Health Organization, sponsor of World Mental Health Day, provides these facts: Close to one billion…

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Imperial Clinical Research Services Blog

Imperial is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

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