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"writing"

    Clinical trial insights from Erica Manning
    Clinical Trial Business InsightsClinical Trial Materials Development and Printing

    Erica Manning: From One Trial to Another

    by William McEwen August 29, 2019
    written by William McEwen

    This year, the Imperial Clinical Research Services blog is featuring professional insights from some of the women leaders in our company. I sat down for a discussion with Erica Manning, who is the manager of Imperial’s creative and translation services teams, to learn about her role at Imperial, facets of leadership, and the professional route she took to become part of the clinical trials industry. Erica also gave some clinical trial insights she’s gained over the years.

    What does a week in the professional life of Erica look like?

    No two days are alike. My days are filled with finding solutions to new challenges our clients are faced with. The real trick is to look beyond a solution for today’s challenge to find one that will work over time and across all clients so that our level of services can remain consistent, reliable, and enduring.

    You have an interesting background story. Tell us a bit about your education and experience before joining Imperial and how that prepared you for work in clinical trials.

    I had gone off to law school watching, arguably, too many episodes of the television show Judging Amy. After graduating and passing the state bar exam, I had little interest in pursuing a legal career. A family friend asked if I was interested in running their company’s interpreting program since I had an undergraduate degree in business. I was happy to discover I really enjoyed the interpretation/translation industry. Coming to Imperial, I was able to expand into writing and design, where I discovered writers and translators have so much in common. Falling into clinical research through translation, I would not have been able to predict my law school education would help as it does in the heavily regulated world of clinical research.

    What challenges or successes played a role in developing you as a leader?

    Managers at any company will find it is easy to blame people when they are exhibiting poor breakout behaviors. However, if there is more than a single individual exhibiting the same behavior, I have learned that I must assume 100 percent responsibility. I have hired willing and capable people, so there is something in the environment driving them to exhibit this shared behavior. It is my responsibility to find out what is happening and mitigate or resolve it.  Anything less, and I’m not really doing my part as a leader.

    Are there any memorable “a-ha” moments of clinical trial insights?

    When I was first exposed to clinical research, I was frustrated at the variety of requests I was fielding that directly sabotaged the client’s project objectives. In other industries where I’ve worked, this only happens occasionally. In clinical research, it was a daily challenge. When I learned how isolated departments at the sponsor level are, I realized the project contacts I was interfacing with had no visibility to the rest of the moving parts of the study. Each opportunity I had to bridge that gap between teams was a chance to prevent rework or duplicate work down the line. The cost savings I can give my clients when they are willing to take the time upfront to align their teams before launching a project can feel very rewarding.

    If a young person asked for career advice and you only had a few minutes to give your best tip, what would it be?

    Everyone has strengths and weaknesses. Know yours. That knowledge will help you adapt to the inevitable, unexpected challenges you will face and will give you insight into how to capitalize on your strengths and the strengths of others.

    Erica is part of the team that spearheads Imperial’s growth, and she is passionate about never falling into complacency. Her energy seems unlimited. I have always found that no matter how busy the day is or how challenging the tasks get, Erica approaches everything with a smile and a contagious attitude that nothing is impossible.

    Updated:14 August 2022

    August 29, 2019 0 comments
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  • Clinical Trial Materials Development and PrintingTranslation of Clinical Trial Materials

    Writing clinical trial content for translation: How to hit a home run

    by William McEwen August 14, 2019
    by William McEwen August 14, 2019

    Oh wait, the title of this blog would not translate easily. A translator once told me that baseball idioms, used frequently in the United States, are difficult to translate. While baseball is popular in the U.S., experience with the sport and associated expressions vary globally. …

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  • Clinical Trial Business InsightsClinical Trial Materials Development and Printing

    Process & Personalities: Tips for Clinical Trial PMs Working With Designers

    by Erica Manning February 21, 2019
    by Erica Manning February 21, 2019

    Working on a clinical trial creative design project with graphic designers can feel challenging. Typically, careers in clinical trial project management or operations attract a different personality type than people who are attracted to artistic fields. Differences in communication style and work environment preferences can …

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  • Clinical Trial Business InsightsClinical Trial Materials Development and Printing

    Clinical Study Branding: 5 Mistakes to Avoid

    by Carol Moshier November 30, 2018
    by Carol Moshier November 30, 2018

    As we’ve discussed in this series,  clinical research study branding is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and feel, and consistent messaging. Effective branding will differentiate your study from other trials and …

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  • Clinical Trial Business InsightsClinical Trial Materials Development and Printing

    Content Meets Design: Bringing Your Clinical Trial Materials to Life

    by Vaughn X. Anthony August 26, 2018
    by Vaughn X. Anthony August 26, 2018

    The creative process is serious business, and for this blog post, I’d like to focus on two areas: clinical study content and design.  Creating clinical study materials, such as a website or a poster to recruit patients, contain these two key elements. Each element is …

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  • Clinical Trial Business InsightsClinical Trial Materials Development and Printing

    Engaging Primary Providers: Writing Right for Your Clinical Study

    by Carol Moshier August 8, 2018
    by Carol Moshier August 8, 2018

    Communicating effectively and engaging clinical trial primary care providers by way of electronic and print materials is essential to clinical study success.  This can be difficult because physicians and other health care providers have a demanding schedule with little time between patient visits, rounds, and …

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  • Clinical Trial Business InsightsClinical Trial Materials Development and Printing

    4 Tips for Writing for Patients in Clinical Trials

    by Erica Manning June 13, 2018
    by Erica Manning June 13, 2018

    Writing for patients can be tricky. Now, layer in the unique challenges of those participating in clinical research trials. Intimidated? Don’t be. By sticking to a few parameters, you can write content for clinical trial participants that is purposeful, engaging, and doesn’t cause a compliance …

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  • Clinical Trial Business InsightsClinical Trial Materials Development and Printing

    Writing Clinical Trial Content by Committee: Getting Everyone on the Same Page

    by Erica Manning May 31, 2018
    by Erica Manning May 31, 2018

    The more the merrier? Sure, there are many times when that holds true, but not when it comes to having multiple players contribute to writing clinical trial content. Do you sometimes feel like your documents are constantly stuck in the review process? You are likely …

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  • Participant Engagement

    Patient Centricity: Focus Groups for Protocol Design

    by Melynda Geurts September 28, 2017
    by Melynda Geurts September 28, 2017

    This is the second in our Patient Centricity blog series. Read the first blog in the series, “What Does Patient Centricity Really Mean?” Pharmaceutical, biotech, medical device, and private medical facilities have been conducting clinical trials for decades, and over the years, the “bar” for medical …

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  • Clinical Trial Business Insights

    Let it rise, fresh words with fresh eyes

    by Laurie Lindemeier October 6, 2014
    by Laurie Lindemeier October 6, 2014

    – The Secret to Effective Content Creation – My mother bakes homemade bread like nobody’s business. She measures, mixes, kneads, punches, shapes, and, finally bakes the dough. At the end of the day rows of warm, buttered loaves line up on her kitchen table. This is …

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