Browsing Tag

Branding

Creative Writing and Design

Branding Your Clinical Trial: Tips Plus a Free Ebook

By On April 18, 2019

Clinical trials are serious matters of significant importance, and sponsors, CROs, and research sites work hard to make them successful. Before you begin marketing, you have to create a compelling look… Read More

Creative Writing and Design

Clinical Trial Branding: 5 Mistakes to Avoid

By On November 30, 2018

As we’ve discussed in this series, branding a clinical trial is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and… Read More

Patient Recruitment and Retention

What’s in a Name? The Power of Study Branding

By On September 9, 2013

Early in my tenure with DAC Patient Recruitment Services, back when we were D. Anderson & Company, we presented a proposal defense to a pharmaceutical company that was sponsoring a study aimed… Read More