{"id":67889,"date":"2021-01-12T07:14:50","date_gmt":"2021-01-12T12:14:50","guid":{"rendered":"https:\/\/www.imperialcrs.com\/blog\/?p=67889"},"modified":"2023-12-09T05:44:14","modified_gmt":"2023-12-09T05:44:14","slug":"corporate-social-responsibility-the-big-picture-beyond-doing-business","status":"publish","type":"post","link":"https:\/\/www.imperialcrs.com\/blog\/business-insights\/corporate-social-responsibility-the-big-picture-beyond-doing-business\/","title":{"rendered":"Corporate Social Responsibility: The Big Picture Beyond Doing Business"},"content":{"rendered":"\r\n<p>What is corporate social responsibility (CSR)? It\u2019s an official term for a company\u2019s societal goals \u2013 its bigger-picture policies and efforts that transcend doing business.<\/p>\r\n\r\n\r\n\r\n<p>CSR has four key pillars:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Environment<\/li>\r\n<li>Labor and Human Rights<\/li>\r\n<li>Ethics<\/li>\r\n<li>Sustainable Procurement<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Does your company have a dedicated CSR program? A commitment larger than recycling office paper and toner cartridges? All companies, big and small, should commit to a CSR program to benefit society. Today it is expected. Below are recommendations for starting a CSR program.<\/p>\r\n\r\n\r\n\r\n<p><strong>A<\/strong><strong> champion, executive support, and a plan<\/strong><\/p>\r\n\r\n\r\n\r\n<p>First, select a CSR \u201cchampion\u201d in your company. This individual must have a passion for CSR and the ability to gain support from executive management. If the organization\u2019s leaders are not committed or just give CSR lip service, a long-term sustainable program is destined to fall short.<\/p>\r\n\r\n\r\n\r\n<p>You also need a plan. Think about the specific impact you want your CSR program to have.\u00a0 Start small. Gain support and help from fellow team members and grow your program one project at a time. Assemble a CSR action team that involves cross-functional departments. This approach is the best way to spread the word on what CSR is all about, its importance to your company, and how others can participate.<\/p>\r\n\r\n\r\n\r\n<p>Work on getting a dedicated CSR budget set up and supported for CSR initiatives. Again, start small, and as involvement grows, so can your budget.<\/p>\r\n\r\n\r\n\r\n<p><strong>Projects<\/strong><\/p>\r\n\r\n\r\n\r\n<p>For your initial CSR project, consider enhancing something you are doing now. Philanthropy and community involvement are common CSR initiatives. Serving the most basic needs \u2013 feeding others \u2013 is a great place to start. At Imperial, we have participated in supporting <a href=\"https:\/\/kidsfoodbasket.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kids\u2019 Food Basket <\/a> and <a href=\"https:\/\/mealsonwheelswesternmichigan.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meals on Wheels. <\/a>Projects tackling hunger and access to food are especially critical at this time in history, with the <a href=\"https:\/\/www.imperialcrs.com\/blog\/2020\/10\/clinical-trials-during-covid-19-and-beyond\/\" target=\"_blank\" rel=\"noreferrer noopener\">COVID-19 pandemic<\/a> and lockdown restrictions making life a bigger challenge than ever.<\/p>\r\n\r\n\r\n\r\n<p>Your company can also provide organizations with expertise. Consider making company employees available to assist with a charity\u2019s fundraising activities. Your finance personnel could help a local nonprofit draft its annual report. One of our human resources executives is a member of a local HR advisory board, where information on new CSR programs and initiatives can be shared among members, and shared benchmarking can be established.<\/p>\r\n\r\n\r\n\r\n<p>Foster a spirit of shared purpose and camaraderie, and make participation in CSR initiatives fun for your employees. Distribute T-shirts and award prizes for participation and\/or goals achieved.<\/p>\r\n\r\n\r\n\r\n<p><strong>Measuring success<\/strong><\/p>\r\n\r\n\r\n\r\n<p>One simple way to measure success is to keep track of the resources your company is applying to your CSR program. That means tracking dollars as well as employee hours.\u00a0 Each year, as part of your plan, set a goal to involve more employees and increase the number of volunteer hours over the previous year. The more participants you have involved, the larger the pool of individuals you have to draw on. The saying \u201cmany hands, make light work\u201d comes into focus and involvement can be rewarding.<\/p>\r\n\r\n\r\n\r\n<p><strong>Taking your CSR program to the next level<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Through a Johnson &amp; Johnson initiative, <a href=\"https:\/\/www.imperialcrs.com\">Imperial Clinical Research Services<\/a> engaged <a href=\"https:\/\/ecovadis.com\/\">EcoVadis<\/a> to review our CSR program. <a href=\"https:\/\/ecovadis.com\/\">EcoVadis<\/a> is a Paris-based organization that rates its global network of 65,000 companies on CSR.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.imperialcrs.com\/about\/news\/imperial-receives-silver-sustainability-rating\">EcoVadis gave our CSR program a Silver rating<\/a>. The EcoVadis subscription program includes guidance on what it will take to close the gap between your company\u2019s current position and the next level. With this information, we know what to do, and we believe we will reach our goal of a Gold rating.<\/p>\r\n\r\n\r\n\r\n<p><strong>Helping each other<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Organizations like <a href=\"https:\/\/ecovadis.com\/\">EcoVadis<\/a> are excellent resources, but there is no official CSR answer book for each company\u2019s unique characteristics and potential. No two companies are alike, and companies must ultimately navigate their own way through setting and meeting CSR goals. Collaboration and communication are helpful. Imperial would love to hear about your CSR program. And if you would like to discuss CSR ideas, getting started, or best practices, let\u2019s talk.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What is corporate social responsibility (CSR)? It\u2019s an official term for a company\u2019s societal goals \u2013 its bigger-picture policies and efforts that transcend doing business. CSR has four key pillars: Environment Labor and Human Rights Ethics Sustainable Procurement Does your company have a dedicated CSR&hellip;<\/p>\n","protected":false},"author":39,"featured_media":69492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[1196,1193,1198,1194,1199,1201,1202,1195,1200,1197],"class_list":["post-67889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","tag-business-ethics","tag-corporate-social-responsibility","tag-csr-programs","tag-csr-strategies","tag-environmental-sustainability","tag-ethical-business-practices","tag-philanthropy-in-business","tag-social-impact-initiatives","tag-social-responsibility-in-business","tag-sustainable-business-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corporate Social Responsibility: The Big Picture Beyond Doing Business - Imperial Clinical Research Services Blog<\/title>\n<meta name=\"description\" content=\"What is corporate social responsibility (CSR)? 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