{"id":455,"date":"2014-05-30T13:56:09","date_gmt":"2014-05-30T13:56:09","guid":{"rendered":"http:\/\/imperial-blog.dev.thinkfullcircle.com\/?p=455"},"modified":"2022-03-04T15:14:34","modified_gmt":"2022-03-04T15:14:34","slug":"presentation-portion-control-for-global-palates","status":"publish","type":"post","link":"https:\/\/www.imperialcrs.com\/blog\/business-insights\/presentation-portion-control-for-global-palates\/","title":{"rendered":"Presentation Portion Control for Global Palates"},"content":{"rendered":"

An interview with Melynda Geurts, VP of Operations at DAC<\/p>\n

\u201cSlow down! Take it easy. Don\u2019t bolt your food.\u201d How often have you heard phrases like these? In the fast-pasted world of clinical trials, the \u201cslow down\u201d philosophy can be applied and achieve positive results when presenting to a group that does not speak one\u2019s native tongue.<\/p>\n

Melynda Geurts, VP of Operations at DAC Patient Recruitment Services, has found that a rapid-fire delivery of a training session on patient recruitment\u00a0does<\/strong><\/em>\u00a0not<\/em><\/strong>\u00a0 serve her well. In fact, throughout her 15+ years in the clinical research industry, her approach, of \u201cmore is not more,\u201d has proven effective again and again in her presentations around the world.<\/p>\n

Last fall at an investigator meeting in Warsaw, Geurts presented an arthritis clinical trial training session to a group of study coordinators from Thailand, the Czech Republic, Russia and Poland. After the presentation she chatted with the attendees and experienced this exchange.<\/p>\n

Geurts recalled: \u201cA Polish gentleman approached me, shook my hand and said, \u2018You are to be congratulated.\u2019 I was a bit taken aback, wondering what I had done to merit this energetic compliment, but replied, \u2018Thank you.\u2019 He quickly responded, \u2018Well, do you want to know why?\u2019 To which I said, \u2018Yes, of course.\u2019<\/p>\n

\u201cThe gentleman continued: \u2018I have been working as an interpreter for more than 20 years. When you spoke, you enunciated all of your words. As\u00a0an interpreter, that is greatly appreciated and very rarely occurs. It makes our job that much easier, when we are not trying to determine the best translation.\u2019 He went on to ask if I had received professional speaking lessons and how I had developed my speaking style.<\/p>\n

\u201cI replied that I had not received formal training, but in my years of presenting, I take to heart comments from the audience on what connected with them and what did not.\u201d<\/p>\n

This interchange beautifully demonstrates important and yet simple points that are \u201cfood for thought\u201d for speakers who are training a diverse group and\/or using interpreters.<\/p>\n

1.\u00a0Mom was right. Chew your food thoroughly or you\u2019ll choke.<\/strong>\u00a0Speak slowly, and pronounce all the consonants. Slowing down one\u2019s pace will promote easier absorption of dense content for non-English speakers. Haste makes waste in this context. An even, deliberate speech pattern will allow an international audience to savor the content. You don\u2019t want to give them English indigestion!<\/p>\n

2.\u00a0Don\u2019t bite off more than you can chew!<\/strong>\u00a0Because of the slower pace, plan to reduce your content to fit the allotted time for your\u00a0presentation. You may need to cut the number of slides from 30 to 15, or cover three topics instead of seven.<\/p>\n

3.\u00a0Do you call a tomato a fruit or a vegetable?\u00a0<\/strong>Geurts found that many countries had difficulty interpreting American terminology for clinical trials. For instance, \u201ccommunity outreach\u201d was not a familiar term to training attendees. When she explained that for DAC this meant, \u201cworking with professional organizations and\/or patient advocacy groups,\u201d heads nodded and some said, \u201cOh, we refer to that as patient associations.\u201d<\/p>\n

4.\u00a0Account for all your ingredients, then spice to taste.\u00a0<\/strong>Know your audience, their age, education level, clinical trial experience, and especially know the nuances of their language and culture that may be vastly different from your own.<\/p>\n

After many years of working in the clinical research services industry and giving countless presentations all over the world, Geurts has learned to know when her content is not palatable to her audience.<\/p>\n

She advised, \u201cIt\u2019s what your audience doesn\u2019t say that is the most impactful.\u00a0Take the time to really look around the room and evaluate their body language.\u00a0Then recalibrate.\u00a0As with mastering any recipe, tweaks along the way are most always necessary.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

An interview with Melynda Geurts, VP of Operations at DAC \u201cSlow down! Take it easy. Don\u2019t bolt your food.\u201d How often have you heard phrases like these? In the fast-pasted world of clinical trials, the \u201cslow down\u201d philosophy can be applied and achieve positive results…<\/p>\n","protected":false},"author":23,"featured_media":69757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,43,35],"tags":[50,151,152,153,154],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","category-events","category-patient-recruitment-and-retention","tag-clinical-trials","tag-engaging-global-audiences","tag-international-audiences","tag-presentations-tips","tag-public-speaking"],"acf":[],"yoast_head":"\nPresentation Portion Control: Presenting to a Diverse Audience<\/title>\n<meta name=\"description\" content=\"Melynda Geurts, VP of Operations at DAC, lays out 4 secrets to effectively presenting to a diverse audience. 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