{"id":3273,"date":"2017-11-30T06:50:02","date_gmt":"2017-11-30T11:50:02","guid":{"rendered":"http:\/\/www.imperialcrs.com\/blog\/?p=3273"},"modified":"2023-12-13T05:50:09","modified_gmt":"2023-12-13T05:50:09","slug":"translation-agencies-future","status":"publish","type":"post","link":"https:\/\/www.imperialcrs.com\/blog\/business-insights\/translation-agencies-future\/","title":{"rendered":"Translation Agencies \u2013 Will the Future Need Us?"},"content":{"rendered":"<p>Returning from the Association of Translation Companies\u00a0(ATC) Language Industries Summit 2017, I reflected on an emerging theme that threaded across the presentations and discussion topics.<\/p>\n<p>Like the gas lamplighters of the 1800s, whose numbers dwindled as electricity gradually eliminated the need for most of them (save those who care for the last 1,500 gas lamps in London), will translators and agencies eventually be replaced by Star Trek\u2019s Universal Translator?<\/p>\n<p>The answer I came home with is perhaps, someday\u2026 but not today.<\/p>\n<p>Emerging technologies are indeed making amazing strides. The computers we use are capable of replicating our actions with more precision and are able to predict what we\u2019re going to do faster than we can figure out what we want for lunch.<\/p>\n<p>However, our needs around language are more complicated than \u201cget this translated.\u201d When I think of the last few projects I\u2019ve managed, I was needed for much more than just getting the text into another language.<\/p>\n<p>I was needed over the course of the project to answer questions like:<\/p>\n<ul>\n<li>Why do we need this translated?<\/li>\n<li>What will it be used for?<\/li>\n<li>Who will be reading it?<\/li>\n<li>What does my client want the audience to learn or understand?<\/li>\n<li>Should the content be adapted to facilitate better understanding?<\/li>\n<li>Are there interested parties other than my client and their intended audience?<\/li>\n<li>How would it be best to incorporate feedback?<\/li>\n<\/ul>\n<p>We still need humans to answer these questions and to make project, task, and resource decisions based on the answers. Human language has always been complicated. Having two people communicate to the point of genuine empathy is challenging far beyond any language barrier.<\/p>\n<p>The good news is that we still need people. Capable, intelligent, and adaptable people are valuable and required today\u2026 and even tomorrow when we find machines to help out, we\u2019ll still need human beings to fix those machines.<\/p>\n<p><em>If you&#8217;d like more information on Imperial&#8217;s Translation Services, please <a href=\"https:\/\/www.imperialcrs.com\/contact\/\">CLICK HERE<\/a> to contact us!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Returning from the Association of Translation Companies\u00a0(ATC) Language Industries Summit 2017, I reflected on an emerging theme that threaded across the presentations and discussion topics. Like the gas lamplighters of the 1800s, whose numbers dwindled as electricity gradually eliminated the need for most of them&hellip;<\/p>\n","protected":false},"author":11,"featured_media":69603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,81],"tags":[1572,83,1568,1573,1574,1567,1575,1570,79,1571,80,1566,82,1569],"class_list":["post-3273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","category-study-materials-translation","tag-artificial-intelligence-in-translation","tag-clinical-research","tag-future-of-translation","tag-language-industry-innovation","tag-language-service-providers","tag-language-services","tag-language-solutions","tag-language-technology","tag-life-science-translation","tag-machine-translation","tag-translation","tag-translation-industry","tag-translation-services-for-clinical-trials","tag-translation-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Translation Agencies \u2013 Will the Future Need Us?<\/title>\n<meta name=\"description\" content=\"Returning from the ATC Summit 2017, I reflected on an emerging theme that threaded across the presentations. 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