{"id":17162,"date":"2018-09-20T12:20:05","date_gmt":"2018-09-20T16:20:05","guid":{"rendered":"http:\/\/www.imperialcrs.com\/blog\/?p=17162"},"modified":"2023-12-11T13:47:24","modified_gmt":"2023-12-11T13:47:24","slug":"6-tips-for-a-smooth-clinical-trial-creative-design-approval-process","status":"publish","type":"post","link":"https:\/\/www.imperialcrs.com\/blog\/clinical-trial-writing-and-design\/6-tips-for-a-smooth-clinical-trial-creative-design-approval-process\/","title":{"rendered":"Selling Your Ideas to Stakeholders: 6 Tips for Smooth Approval of Your Clinical Study Creative Design"},"content":{"rendered":"

In our first clinical trial branding blog post<\/a>, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. How to get approval for your clinical study creative design.<\/p>\n

You\u2019ve worked on your concept. Let\u2019s say it\u2019s a study name or a poster to promote your study to potential participants. In most cases, you will find you are creating for two audiences: the audience the final product will reach and the stakeholders that will sign off on the work.<\/p>\n

Stakeholders can be your supervisor, your organization\u2019s upper management, or an outside client \u2013 anyone who has to give your work the green light before it can be sent into the world to start its mission to recruit patients.<\/p>\n

If your concept is good and you believe in it, you\u2019re in good shape. Confidence helps and excitement is contagious. These additional ways can help the approval process work in your favor:<\/p>\n

Tip #1 – Stakeholder expectations<\/strong><\/h3>\n

Gather the stakeholders\u2019 expectations up front. Let\u2019s say you\u2019re creating a campaign for a diabetes study. Ask a lot of questions before you get started. Questions can include: Do you have any specific colors in mind? Are there colors we should stay away from? Do you want photographs? Images of people? Just graphics? This is a smart way to narrow down the parameters and get you closer to hitting the target.<\/p>\n

Tip #2 – Get feedback<\/strong><\/h3>\n

Work with someone close to the project within your organization or with your client\u2019s staff who can give you feedback before you submit your campaign\u2019s concept. Bringing others in, and making them part of the process, can provide you with a valuable perspective and also turn them into allies to support your vision.<\/p>\n

Tip #3 – Professional presentation<\/strong><\/h3>\n

Provide a professional presentation with options as close to the finished product as possible. The less your audience has to stretch their minds to understand your concepts, the better.<\/p>\n

Tip #4 – Several clinical trial creative design options<\/strong><\/h3>\n

Present several options. It never hurts to give them something to say no to, something they can reject. This gives them a sense of power, and it can help narrow the focus (let\u2019s hope) to your favorites.<\/p>\n

Tip #5 – Explain the reasoning<\/strong><\/h3>\n

Explain your reasoning. Why did you choose these colors? Why did you use a beach scene and not a city view? This is your work, and you made deliberate choices, so be prepared to justify and explain your decisions.<\/p>\n

Tip #6 – Forecast potential reactions to the clinical study creative design<\/strong><\/h3>\n

Forecast their reactions and anticipate any objections — Jones never likes bullet points. Smith always likes yellow. This is where your allies can help. Explain your reasoning before they speak up to object.<\/p>\n

Communication is key throughout all of these steps. Presenting your ideas in person or via video conferencing, like Skype, is essential. It allows you to guide the discussion and answer any questions.<\/p>\n

I hope you find these tips helpful, but everything boils down to this: Your study name or your art concept has to have merit. Ultimately, your clinical study creative design will stand or fall on its own. If you have a project you\u2019re about to present to stakeholders, let me know<\/a> if we can help.<\/p>\n

Updated: 14 August 2022<\/p>\n","protected":false},"excerpt":{"rendered":"

In our first clinical trial branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. How to get approval for your clinical study creative design. You\u2019ve worked…<\/p>\n","protected":false},"author":36,"featured_media":69576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,365],"tags":[1435,1428,1434,1432,1426,1429,1430,1431,1427,1433],"class_list":["post-17162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights","category-clinical-trial-writing-and-design","tag-approval-tips","tag-clinical-study-design","tag-creative-design-process","tag-design-approval-strategies","tag-idea-presentation","tag-proposal-approval","tag-selling-ideas","tag-stakeholder-communication","tag-stakeholder-engagement","tag-study-proposal"],"acf":[],"yoast_head":"\nSelling Your Ideas to Stakeholders; 6 Tips for Smooth Approval of Your Clinical Study Creative Design<\/title>\n<meta name=\"description\" content=\"In the clinical study creative design process, stakeholders must often approve the concept. 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