{"id":135,"date":"2014-01-10T18:09:50","date_gmt":"2014-01-10T18:09:50","guid":{"rendered":"http:\/\/www.imperialcrs.com\/blog\/?p=135"},"modified":"2022-03-01T12:16:09","modified_gmt":"2022-03-01T12:16:09","slug":"new-trends-in-web-marketing","status":"publish","type":"post","link":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/","title":{"rendered":"New Trends in Web Marketing"},"content":{"rendered":"<p><i><span style=\"color: #000000;\"><strong><br \/>\nWhat is your marketing message?<\/strong> <\/span><\/i><\/p>\n<p><span style=\"color: #000000;\">Can you answer this question in one clear, concise sentence? In today\u2019s digital world, individuals don\u2019t have time to sift through a convoluted marketing message. You may only have an instant to grab someone\u2019s attention and with a plethora of online marketing vehicles, deciding how and where you choose to market yourself is becoming more difficult. <\/span><\/p>\n<p><span style=\"color: #000000;\">Below are a few of the web marketing trends that will dominate, or continue to dominate, in 2014. <\/span><\/p>\n<p><b><strong><span style=\"color: #000000;\">Content, Content, Content<\/span><\/strong><\/b><\/p>\n<p><span style=\"color: #000000;\">The Content Marketing Institute defines content marketing as \u201ca marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience \u2013 with the objective of driving profitable customer action.\u201d<\/span><\/p>\n<p><span style=\"color: #000000;\">Content marketing can be done through many different formats, such as news releases, white papers, videos, blogs, case studies, infographics, fact sheets, etc. Posting information through these different channels allows users to get to you easier through search engines. And with over 4 billion videos being watched online every day, there\u2019s a good chance that someone might just stumble across your company\u2019s video. <\/span><\/p>\n<p><b><strong><span style=\"color: #000000;\">Design<\/span><\/strong><\/b><\/p>\n<p><span style=\"color: #000000;\">Marketing is not just about what you say, it\u2019s also about how you say it. Is your message short, sweet and impactful? Does it elicit emotion? A headline such as \u201cDo you have Type 2 Diabetes?\u201d will catch someone\u2019s attention more easily than a long, vague headline.<\/span><\/p>\n<p><span style=\"color: #000000;\">Large images and artwork will continue to be a great tool to use in marketing. Images can establish a personal connection with the target audience. Simplicity in design can also make your message even more effective. People live fast-paced lives and getting your message in front of them in an easy-to-understand, non-confusing manner is more important than ever.<\/span><\/p>\n<p><b><strong><span style=\"color: #000000;\">Social Media<\/span><\/strong><\/b><\/p>\n<p><span style=\"color: #000000;\">As more and more social media websites explore paid advertisements, your ability to expand your reach, while better targeting your audience, will need to increase proportionately. For example, let\u2019s say someone gets on Google and does a search for \u201cRheumatoid Arthritis Clinical Study.\u201d After browsing the results for a few minutes and checking out a couple of sites, they get interrupted causing them to walk away from their computer for a few hours. When they come back, they log into their Facebook account and as they\u2019re scrolling down the page, they see an ad for a rheumatoid arthritis clinical research study that you are sponsoring. They click the ad and it takes them to your study\u2019s website. This is known as retargeting. It allows you to target people specifically by what they\u2019re looking for on the web, thus creating a larger conversion rate. You\u2019re also not paying for ad space that may only be seen by a small part of your target audience.<span style=\"font-family: Arial; font-size: small;\">\u00a0 <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">In summary, Gary Vaynerchuk, co-founder and CEO of VaynerMedia, a social media brand consulting agency, may have said it best when he stated, \u201cContent is king, but marketing is queen and runs the household.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is your marketing message? Can you answer this question in one clear, concise sentence? In today\u2019s digital world, individuals don\u2019t have time to sift through a convoluted marketing message. You may only have an instant to grab someone\u2019s attention and with a plethora of&hellip;<\/p>\n","protected":false},"author":25,"featured_media":69828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[50,63,64,65,34,66],"class_list":["post-135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patient-recruitment-and-retention","tag-clinical-trials","tag-graphic-design","tag-marketing-trends","tag-messaging","tag-patient-recruitment","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Trends in Web Marketing - Imperial Clinical Research Services Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Trends in Web Marketing - Imperial Clinical Research Services Blog\" \/>\n<meta property=\"og:description\" content=\"What is your marketing message? Can you answer this question in one clear, concise sentence? In today\u2019s digital world, individuals don\u2019t have time to sift through a convoluted marketing message. You may only have an instant to grab someone\u2019s attention and with a plethora of&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Imperial Clinical Research Services Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-10T18:09:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-01T12:16:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.imperialcrs.com\/blog\/wp-content\/uploads\/2014\/01\/Web-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Gerlach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Gerlach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/\"},\"author\":{\"name\":\"Mark Gerlach\",\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/#\\\/schema\\\/person\\\/4e6994133baa945bd192159ef7a8c6ec\"},\"headline\":\"New Trends in Web Marketing\",\"datePublished\":\"2014-01-10T18:09:50+00:00\",\"dateModified\":\"2022-03-01T12:16:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/\"},\"wordCount\":503,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Web-Marketing.jpg\",\"keywords\":[\"Clinical Trials\",\"Graphic Design\",\"Marketing Trends\",\"Messaging\",\"Patient Recruitment\",\"Social Media\"],\"articleSection\":[\"Patient Recruitment and Retention\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/\",\"url\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/\",\"name\":\"New Trends in Web Marketing - Imperial Clinical Research Services Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Web-Marketing.jpg\",\"datePublished\":\"2014-01-10T18:09:50+00:00\",\"dateModified\":\"2022-03-01T12:16:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/#\\\/schema\\\/person\\\/4e6994133baa945bd192159ef7a8c6ec\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Web-Marketing.jpg\",\"contentUrl\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/01\\\/Web-Marketing.jpg\",\"width\":800,\"height\":432,\"caption\":\"Data Analysis for Business and Finance Concept. Graphic interface showing future computer technology of profit analytic, online marketing research and information report for digital business strategy.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/patient-recruitment-and-retention\\\/new-trends-in-web-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Trends in Web Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/\",\"name\":\"Imperial Clinical Research Services Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/#\\\/schema\\\/person\\\/4e6994133baa945bd192159ef7a8c6ec\",\"name\":\"Mark Gerlach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e313c24a2057589f87ca151cbf9bcd425e303f1402a965a3fe5ceecbcf79c01a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e313c24a2057589f87ca151cbf9bcd425e303f1402a965a3fe5ceecbcf79c01a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e313c24a2057589f87ca151cbf9bcd425e303f1402a965a3fe5ceecbcf79c01a?s=96&d=mm&r=g\",\"caption\":\"Mark Gerlach\"},\"description\":\"Former Creative Designer, DAC Patient Recruitment Services, an Imperial Company\",\"url\":\"https:\\\/\\\/www.imperialcrs.com\\\/blog\\\/author\\\/markgerlach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Trends in Web Marketing - Imperial Clinical Research Services Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/","og_locale":"en_US","og_type":"article","og_title":"New Trends in Web Marketing - Imperial Clinical Research Services Blog","og_description":"What is your marketing message? Can you answer this question in one clear, concise sentence? In today\u2019s digital world, individuals don\u2019t have time to sift through a convoluted marketing message. You may only have an instant to grab someone\u2019s attention and with a plethora of&hellip;","og_url":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/","og_site_name":"Imperial Clinical Research Services Blog","article_published_time":"2014-01-10T18:09:50+00:00","article_modified_time":"2022-03-01T12:16:09+00:00","og_image":[{"width":800,"height":432,"url":"https:\/\/www.imperialcrs.com\/blog\/wp-content\/uploads\/2014\/01\/Web-Marketing.jpg","type":"image\/jpeg"}],"author":"Mark Gerlach","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark Gerlach","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#article","isPartOf":{"@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/"},"author":{"name":"Mark Gerlach","@id":"https:\/\/www.imperialcrs.com\/blog\/#\/schema\/person\/4e6994133baa945bd192159ef7a8c6ec"},"headline":"New Trends in Web Marketing","datePublished":"2014-01-10T18:09:50+00:00","dateModified":"2022-03-01T12:16:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/"},"wordCount":503,"commentCount":0,"image":{"@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imperialcrs.com\/blog\/wp-content\/uploads\/2014\/01\/Web-Marketing.jpg","keywords":["Clinical Trials","Graphic Design","Marketing Trends","Messaging","Patient Recruitment","Social Media"],"articleSection":["Patient Recruitment and Retention"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/","url":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/","name":"New Trends in Web Marketing - Imperial Clinical Research Services Blog","isPartOf":{"@id":"https:\/\/www.imperialcrs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.imperialcrs.com\/blog\/wp-content\/uploads\/2014\/01\/Web-Marketing.jpg","datePublished":"2014-01-10T18:09:50+00:00","dateModified":"2022-03-01T12:16:09+00:00","author":{"@id":"https:\/\/www.imperialcrs.com\/blog\/#\/schema\/person\/4e6994133baa945bd192159ef7a8c6ec"},"breadcrumb":{"@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#primaryimage","url":"https:\/\/www.imperialcrs.com\/blog\/wp-content\/uploads\/2014\/01\/Web-Marketing.jpg","contentUrl":"https:\/\/www.imperialcrs.com\/blog\/wp-content\/uploads\/2014\/01\/Web-Marketing.jpg","width":800,"height":432,"caption":"Data Analysis for Business and Finance Concept. Graphic interface showing future computer technology of profit analytic, online marketing research and information report for digital business strategy."},{"@type":"BreadcrumbList","@id":"https:\/\/www.imperialcrs.com\/blog\/patient-recruitment-and-retention\/new-trends-in-web-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.imperialcrs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"New Trends in Web Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.imperialcrs.com\/blog\/#website","url":"https:\/\/www.imperialcrs.com\/blog\/","name":"Imperial Clinical Research Services Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.imperialcrs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.imperialcrs.com\/blog\/#\/schema\/person\/4e6994133baa945bd192159ef7a8c6ec","name":"Mark Gerlach","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e313c24a2057589f87ca151cbf9bcd425e303f1402a965a3fe5ceecbcf79c01a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e313c24a2057589f87ca151cbf9bcd425e303f1402a965a3fe5ceecbcf79c01a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e313c24a2057589f87ca151cbf9bcd425e303f1402a965a3fe5ceecbcf79c01a?s=96&d=mm&r=g","caption":"Mark Gerlach"},"description":"Former Creative Designer, DAC Patient Recruitment Services, an Imperial Company","url":"https:\/\/www.imperialcrs.com\/blog\/author\/markgerlach\/"}]}},"_links":{"self":[{"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/posts\/135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":1,"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":69791,"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions\/69791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/media\/69828"}],"wp:attachment":[{"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imperialcrs.com\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}