Imperial Wins International Creative Awards. Learn More

Imperial Clinical Research Services Blog
  • Services
    • What We Do
    • Study and Site Print Materials
    • Clinical Trial Translation Management
    • Ancillary Trial Supplies and Equipment
    • Clinical Trial Patient Engagement
    • CRO-Centered Services
    • A La Carte Services
  • Resources
    • Ebooks
    • Case Studies
  • About
    • News
    • Corporate Responsibility
  • Contact
    • Career Opportunities
    • Contact Imperial
  • Blog
  • Marketplace
  • Services
    • What We Do
    • Study and Site Print Materials
    • Clinical Trial Translation Management
    • Ancillary Trial Supplies and Equipment
    • Clinical Trial Patient Engagement
    • CRO-Centered Services
    • A La Carte Services
  • Resources
    • Ebooks
    • Case Studies
  • About
    • News
    • Corporate Responsibility
  • Contact
    • Career Opportunities
    • Contact Imperial
  • Blog
  • Marketplace
Category:

Study Site Management

    Business InsightsStudy Site Management

    Is “Being Intentional” the Force Your Company is Missing?

    by Brandon Bissell March 27, 2023
    written by Brandon Bissell

    For this entry in my leadership blog series, I’d like to talk about intentional leadership and begin by asking:

    1. Do you ever feel like you’re on autopilot? You’re not even having to think about what you’re doing – you’re just doing it! Driving, filling out reports, attending recurring meetings, etc.
    2. Do you have those days when you are so busy that you don’t even have time to take a breath? When you get home, you can’t think of a single thing you feel you accomplished.

    Yes, life is busy. In addition to your job, you may have kids, pets, and a myriad of other responsibilities on your plate. The book The 4 Disciplines of Execution discusses the challenge we face with the whirlwind stealing our time away from important initiatives.

    Examples of the whirlwind are responding to emails, answering phone calls, putting out customer fires, and filling out forms. Whirlwind activities put you on autopilot. At the end of the day, you feel you didn’t accomplish what you set out to do.

    When we run on autopilot with our customers or prospects, we run a serious risk. Do you know what that risk is? It’s being average, being predictable, fitting the stereotype, and meeting but not exceeding expectations.

    We Can Fight Autopilot

    Did you know that you already have a secret weapon to fight autopilot? It’s something that can take your company from forgettable to exceptional and something that, when put into words, sounds simple. But doing it can be hard, and that is why most don’t. Get ready for it: The secret weapon against being on autopilot is…

    What do I mean by being intentional? A good example is something we did in recent years at one of our portfolio companies.

    We had seen perfectly good prospects fall off one after another, so we paused and evaluated our outreach messages and looked for weaknesses. We found our interactions were average on all accounts.

    Some of the things we saw:

    • No research on the prospect.
    • No research on their company
    • Messages spewing the greatness of our company and our assigned salesperson – but nothing about the prospect

    It’s no wonder we weren’t getting responses! That is why the sales team instituted what we called triggers in our prospecting messages.

    You can be one of the millions of sales boilerplate messages sent every day that get deleted, or you can be a trigger expert and get responses that everyone envies.

    Our team looks for what will trigger a response from a prospect or client. These triggers can be:

    • News articles we find about the person or their company
    • Relationships that tie us together personally or professionally
        • Do we use their company’s products?
        • Do we currently serve a company that they know or work with?

    And the list continues. In the end, the recipient will see something in the email that relates to them that will trigger them to respond.

    Intentional Leadership is All About ‘Extra Credit’

    Triggers are just one example of an intentional activity that can help take us off autopilot. Being intentional is about exercising our discipline a step further than where most would stop. Think about your school days when you were offered extra credit.

    • Why was it extra credit?
    • Was it because your teachers knew what you would deliver on autopilot?
    • Did they want to see what you could deliver when your autopilot was turned off and the discipline to be intentional was engaged?

    Lo and behold, when you intentionally delivered extra, you were commensurately rewarded for it. This fundamental of intentional leadership holds true wherever you apply it to your life.

    If we can build up our mental stamina and train our minds to challenge ourselves in our day-to-day activities to get off autopilot, then we are on the road to truly being intentional. We are on the road to differentiating ourselves through intentional communications, project management, services, and solutions. While often small in scale, our intentional actions can have a significant impact, and when compounded across everyone, over time, they can create an intentional culture that makes a company a force to be reckoned with.

    What Intentional Leadership Means for Team Members

    When it comes to communications, meetings, work product, etc., my team members may find me pushing them to be more intentional to:

    • Take it a step further
    • Provide additional value that isn’t expected
    • Provide additional clarity that isn’t expected

    My desire to push my team members comes from a positive place, which is a serve-first mindset. The comments and recommendations I have given are meant to be supportive of their growth from a perspective of how to look at and approach things. My expectations for being intentional are high. These expectations are not communicated through judgment but rather through collaboration with them to figure out what is best for our teams and our company.

    Imperial Advantage

    At Imperial, being intentional keeps us engaged and relevant, and it supports our core values, which include exceeding expectations. Please contact us to discuss your clinical research study. We will help overcome issues you are experiencing and quite possibly assist in areas you didn’t expect.

    March 27, 2023 0 comment
    0 FacebookTwitterLinkedinEmail
  • Patient EngagementPatient Recruitment and RetentionStudy Site Management

    Clinical Trial Enrollment Timelines: Hidden Causes Behind Big Delays

    by Dan McDonald December 22, 2022
    by Dan McDonald December 22, 2022

    This is the second in my three-part series revealing hidden causes behind delays in clinical studies. The first part is here. This installment explores strategies to meet clinical trial enrollment goals. Tell me when your first patient was enrolled, and I will tell you the…

    1 FacebookTwitterLinkedinEmail
  • Ancillary Trial Supplies and EquipmentSite Materials & LogisticsStudy Site ManagementTranslation of Study Materials

    7 Ancillary Supplies Adventures

    by Hope Cullen March 20, 2017
    by Hope Cullen March 20, 2017

    At Imperial, we know that selecting, procuring, and delivering ancillary supplies for clinical trials isn’t just loading syringes and Fitbits into FedEx boxes and sending them here and there. It’s as varied and challenging as you might imagine. Here are a few of my favorite…

    0 FacebookTwitterLinkedinEmail
  • Patient Recruitment and RetentionStudy Site Management

    Cultivating Site Partnerships for Maximum Recruitment Success

    by Diana Foster October 13, 2015
    by Diana Foster October 13, 2015

    There is a lot of emphasis today on the relationship between sites, sponsors and their CRO partners. Site sustainability and strong partnerships that help cultivate the success of clinical research sites is of critical importance to the conduct of trials. With enrollment success at the…

    0 FacebookTwitterLinkedinEmail
  • Business InsightsStudy Site Management

    End of Study Tasks – Going Beyond the Checklist

    by Ted Corrigan January 20, 2015
    by Ted Corrigan January 20, 2015

    How exciting, it’s finally time to close the Study! Not so exciting – the task list and documentation required to get things in order. Many of our customers have CRA’s or other personnel who are responsible for ‘End of Study’ (EOS) tasks when closing out…

    0 FacebookTwitterLinkedinEmail
  • Patient Recruitment and RetentionStudy Site Management

    Podcast Episode #04: Big Data Comes to Fruition

    by Dan McDonald December 11, 2014
    by Dan McDonald December 11, 2014

    – Data-Driven Approaches to Streamlining Study Planning Processes – Perspectives of big data have done a complete 180 in the last 10 years. Sponsors and CRO’s are seeking to lessen cycle times while simultaneously managing more complex protocols, and they’re seeking new answers. As data-driven…

    0 FacebookTwitterLinkedinEmail
  • Business InsightsSite Materials & LogisticsStudy Site Management

    Outsourcing Partnerships: Factors You Need to Consider

    by Ted Corrigan December 5, 2014
    by Ted Corrigan December 5, 2014

    There are few examples of truly innovative outsourcing partnerships in the life sciences. These partnerships bring together two or more companies in a structurally integrated manner to yield untapped efficiencies. The most innovative of partners completely rewrite the course of each business, for the better…

    0 FacebookTwitterLinkedinEmail
  • Site Materials & LogisticsStudy Site Management

    Tried & True Principles for Global Site Selection

    by Dan McDonald October 30, 2014
    by Dan McDonald October 30, 2014

    The drug development industry has seen a seismic shift in the past decade with regards to how investigative sites are identified and selected for clinical trials. Like many other aspects of our industry, site selection is benefitting from technology and a rapidly expanding pool of…

    0 FacebookTwitterLinkedinEmail
  • Business InsightsStudy Site Management

    Big News for Small Sites Seeking Research Grants, Part II

    by Stephanie Burns September 15, 2014
    by Stephanie Burns September 15, 2014

    – A Q&A on Government Research Grants – In the first segment of this two-part blog series, we heard from Johnna Medina (University of Texas, Austin), a fourth-year clinical psychology doctoral student, on her views and thoughts about clinical research at the university level and the…

    0 FacebookTwitterLinkedinEmail
  • Business InsightsStudy Site Management

    Big News for Small Sites Seeking Research Grants

    by Stephanie Burns August 6, 2014
    by Stephanie Burns August 6, 2014

    A Q&A with Johnna Medina, a clinical psychology doctoral student at the University of Texas, regarding government-funded research grants. Part I of II Who pays for clinical research? Nearly 75% of clinical trials are paid for by private companies, but where does the rest of…

    0 FacebookTwitterLinkedinEmail
  • 1
  • 2

Welcome

Welcome

The Imperial blog features content of interest to life-science professionals, with a special focus on clinical trials. We hope you will enjoy our experts’ perspectives, and invite you to join the conversation by leaving your comments. Please let us know of any additional topics you would like to see covered here.

Keep in touch

Twitter Linkedin Youtube Email RSS

Popular Posts

  • 1

    Google Translate: The Unwitting Confidentiality Flaw

    April 15, 2020
  • 2

    25 Reasons People Aren’t Enrolling in Your Clinical Trial

    October 29, 2015
  • 3

    See Do Get

    August 12, 2014
  • 4

    Clinical Trial Supply Chains: The Key to Avoiding Disruptions

    May 10, 2022
  • 5

    COVID-19 Brings Pressure Testing to Ancillary Supplies and Equipment

    May 4, 2021

Categories

  • Ancillary Trial Supplies and Equipment (14)
  • Business Insights (102)
  • Clinical Trial Writing and Design (20)
  • Life-Science Events (43)
  • Patient Engagement (14)
  • Patient Recruitment and Retention (75)
  • Site Materials & Logistics (30)
  • Study Site Management (18)
  • Translation of Study Materials (16)
  • Uncategorized (1)
Imperial Clinical Research Services Blog

Imperial CRS is a global leader in clinical trial solutions and support, specializing in study and site print materials, ancillary trial supplies and equipment, clinical trial translation management, and clinical trial patient engagement.

Imperial CRS Corporate Headquarters
3100 Walkent Drive NW
Grand Rapids, MI 49544

Contact

connect@imperialcrs.com

800.777.2591

020 3887 3437

Employment

Social

© Imperial CRS, Inc. | Privacy Policy