Erica Manning: From One Trial to Another
This year, the Imperial Clinical Research Services blog is featuring professional insights from some of the women leaders in our company. I sat down for a discussion with Erica Manning, who is… Read More
Coping with Change
Change: Recognize the Challenges and Dive In Change is difficult for most. And why shouldn’t it be? We’re all hard-wired to like certainty in most situations. We prefer our usual morning routine,… Read More
The pursuit of “real” patient data: A look at wearables and trackers
Despite the recent boom and popularity of wearable technology, it isn’t a new thing. Wearables in clinical research have been around since the 1950s to track activity and since the ‘70s to… Read More
Imogen Cheese: Compassionate Trial Professional
Women have had a tremendous impact on the clinical trials industry, as study participants, advocates, and industry personnel and leaders. They have played a transformative role and paved the way for improved… Read More
Brexit, Medicines, and Trials: A Report from the U.K.
Several members of my family live in mainland Europe and join huge numbers of British expats concerned about how Brexit will impact their daily lives. My father, who takes a daily medication… Read More
Process & Personalities: Tips for Project Managers Working with Designers
Working on a project with graphic designers can feel challenging. Typically, careers in project management or operations attract a different personality type than people who are attracted to artistic fields. Differences in… Read More
Top Branding Strategies
In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture… Read More
Branding vs. Marketing
Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in… Read More
Report from Montreal: Operational Excellence in Clinical Trials Summit
At the Operational Excellence in Clinical Trials Summit meeting in Montreal in September, I had the privilege to serve as keynote speaker and a panelist for several discussions. The conference brought together… Read More
Selling Your Ideas to Stakeholders; 6 Tips for a Smooth Approval Process
In our first branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. You’ve… Read More
