French writer Antoine de Saint-Exupéry once said, “A goal without a plan is just a wish.” This precept has practical application in every aspect of life and industry, including clinical trials. It’s a given that lagging enrollment and rising attrition can derail research. But too often recruitment and retention are afterthoughts from a planning perspective. This approach can profoundly impact budgets and timelines.
In this first edition of the Imperial podcast series, Madeline Geday of Merck & Co. shares why recruitment and retention planning should start at the point of protocol design. You will learn:
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