Browsing Tag

Clinical Trial Branding

Diverse survey response
Business Insights

What the Public Thinks about Clinical Trials

By On April 4, 2016

Our Survey In the Fall of 2015, we launched a survey to the general public to learn how they gather healthcare information and how they make decisions.  We also wanted to gauge their… Read More

rethink research awards
Business Insights

DAC Wins Best Headline in Rethink Research Awards, MAGI 2015

By On October 12, 2015

This morning, at MAGI’s 2015 Clinical Research Conference in San Diego, the winners of the Rethink Research Awards (a campaign to recognize the best concepts in clinical research rebranding, in hopes of… Read More

Patient Recruitment and Retention

What’s in a Name? The Power of Study Branding

By On September 9, 2013

Early in my tenure with DAC Patient Recruitment Services, back when we were D. Anderson & Company, we presented a proposal defense to a pharmaceutical company that was sponsoring a study aimed… Read More