Life-Science Events

OECT Summit: A Report From Germany

By On April 4, 2019

My Imperial colleague Dan McDonald and I had a whirlwind visit across Europe recently. We visited numerous clients in different countries, and our trip culminated with our attendance at the Operational Excellence… Read More

Business Insights

Imogen Cheese: Compassionate Trial Professional

By On April 2, 2019

Women have had a tremendous impact on the clinical trials industry, as study participants, advocates, and industry personnel and leaders. They have played a transformative role and paved the way for improved… Read More

Life-Science Events

Tackling A Clinical Research Challenge Head-On at the 2019 Bridging Clinical Research & Clinical Health Care Conference

By On March 20, 2019

For the second year in a row, clinical research executives gathered in the nation’s capital to discuss one of the biggest challenges tormenting the industry – how to improve the number of… Read More

Business Insights

Brexit, Medicines, and Trials: A Report from the U.K.

By On March 12, 2019

Several members of my family live in mainland Europe and join huge numbers of British expats concerned about how Brexit will impact their daily lives. My father, who takes a daily medication… Read More

Life-Science Events

Tech Buzzes and Execution Beckons at SCOPE 2019

By On March 6, 2019

The Summit for Clinical Ops Executives, or SCOPE as most know it, returned to Orlando this year. Held at the Hyatt Regency Orlando, on the famed but increasingly overcrowded International Drive, the… Read More

Business Insights

Process & Personalities: Tips for Project Managers Working with Designers

By On February 21, 2019

Working on a project with graphic designers can feel challenging. Typically, careers in project management or operations attract a different personality type than people who are attracted to artistic fields. Differences in… Read More

Business Insights

Top Branding Strategies

By On February 12, 2019

In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture… Read More

Creative Writing and Design

Your Branding Project: Questions to Ask Before Starting

By On January 9, 2019

Planning ahead is smart – it can help creative projects just as much as any other kind of project. Here are tips to help get your branding project off right: Define your… Read More

Creative Writing and Design

Clinical Trial Branding: 5 Mistakes to Avoid

By On November 30, 2018

As we’ve discussed in this series, branding a clinical trial is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and… Read More

Business Insights

Branding vs. Marketing

By On October 18, 2018

Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in… Read More