Business Insights

Process & Personalities: Tips for Project Managers Working with Designers

By On February 21, 2019

Working on a project with graphic designers can feel challenging. Typically, careers in project management or operations attract a different personality type than people who are attracted to artistic fields. Differences in… Read More

Business Insights

Top Branding Strategies

By On February 12, 2019

In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture… Read More

Creative Writing and Design

Your Branding Project: Questions to Ask Before Starting

By On January 9, 2019

Planning ahead is smart – it can help creative projects just as much as any other kind of project. Here are tips to help get your branding project off right: Define your… Read More

Creative Writing and Design

Clinical Trial Branding: 5 Mistakes to Avoid

By On November 30, 2018

As we’ve discussed in this series, branding a clinical trial is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and… Read More

Business Insights

Branding vs. Marketing

By On October 18, 2018

Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in… Read More

Business Insights

Report from Montreal: Operational Excellence in Clinical Trials Summit

By On October 4, 2018

At the Operational Excellence in Clinical Trials Summit meeting in Montreal in September, I had the privilege to serve as keynote speaker and a panelist for several discussions. The conference brought together… Read More

Business Insights

Selling Your Ideas to Stakeholders; 6 Tips for a Smooth Approval Process

By On September 20, 2018

In our first branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. You’ve… Read More

Business Insights

Content Meets Design: Bringing Your Project to Life

By On August 26, 2018

The creative process is serious business, and for this blog post, I’d like to focus on two areas: content and design. Most creative projects, such as a website or a poster to… Read More

Business Insights

Engaging the Physician: Writing Right to Promote Your Study

By On August 8, 2018

In clinical research, communicating effectively with physicians by way of electronic and print materials is essential to clinical study success.  This can be difficult because physicians and other health care providers have… Read More

Ancillary Supplies

You Don’t Know if You Don’t Ask

By On July 17, 2018

Paper and pencil are so passé. Technology is being used in all types of studies to collect patient data in a myriad of ways. But even the simplest piece of technology is… Read More