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Business Insights

Branding vs. Marketing

By On October 18, 2018

Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in… Read More

Business Insights

Report from Montreal: Operational Excellence in Clinical Trials Summit

By On October 4, 2018

At the Operational Excellence in Clinical Trials Summit meeting in Montreal in September, I had the privilege to serve as keynote speaker and a panelist for several discussions. The conference brought together… Read More

Business Insights

Selling Your Ideas to Stakeholders; 6 Tips for a Smooth Approval Process

By On September 20, 2018

In our first branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. You’ve… Read More

Business Insights

Content Meets Design: Bringing Your Project to Life

By On August 26, 2018

The creative process is serious business, and for this blog post, I’d like to focus on two areas: content and design. Most creative projects, such as a website or a poster to… Read More

Business Insights

Engaging the Physician: Writing Right to Promote Your Study

By On August 8, 2018

In clinical research, communicating effectively with physicians by way of electronic and print materials is essential to clinical study success.  This can be difficult because physicians and other health care providers have… Read More

Ancillary Supplies

You Don’t Know if You Don’t Ask

By On July 17, 2018

Paper and pencil are so passé. Technology is being used in all types of studies to collect patient data in a myriad of ways. But even the simplest piece of technology is… Read More

Business Insights

4 Tips for Writing for Patients in Clinical Trials

By On June 13, 2018

Writing for patients can be tricky. Now, layer in the unique challenges of those participating in clinical research trials. Intimidated? Don’t be. By sticking to a few parameters, you can write content… Read More

Business Insights

Writing by Committee: Getting Everyone on the Same Page

By On May 31, 2018

The more the merrier? Sure, there are many times when that holds true, but not when it comes to having multiple players contributing to a writing project. Do you sometimes feel like… Read More

Imperial_Bridging_Healthcare_Clinical_Trials
Ancillary Supplies

Bridging Research and Health Care: If We Don’t Do it, Someone Else Will

By On May 21, 2018

I recently had the honor and privilege of representing Imperial at the inaugural Bridging Clinical Research and Clinical Health Care conference in National Harbor, Maryland. It was interesting and worthwhile. The conference… Read More

Ancillary Supplies

Pre-approval communications prior to export: Why are they so important?

By On May 3, 2018

The best way to answer this question is with the catchphrase a chain is only as strong as its weakest link.  After 25 years of managing global clinical trial studies for clients,… Read More