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Business Insights

Coping with Change

By On July 16, 2019

Change: Recognize the Challenges and Dive In Change is difficult for most. And why shouldn’t it be? We’re all hard-wired to like certainty in most situations. We prefer our usual morning routine,… Read More

Business Insights

The pursuit of “real” patient data: A look at wearables and trackers

By On May 6, 2019

Despite the recent boom and popularity of wearable technology, it isn’t a new thing. Wearables in clinical research have been around since the 1950s to track activity and since the ‘70s to… Read More

Business Insights

Imogen Cheese: Compassionate Trial Professional

By On April 2, 2019

Women have had a tremendous impact on the clinical trials industry, as study participants, advocates, and industry personnel and leaders. They have played a transformative role and paved the way for improved… Read More

Business Insights

Brexit, Medicines, and Trials: A Report from the U.K.

By On March 12, 2019

Several members of my family live in mainland Europe and join huge numbers of British expats concerned about how Brexit will impact their daily lives. My father, who takes a daily medication… Read More

Business Insights

Process & Personalities: Tips for Project Managers Working with Designers

By On February 21, 2019

Working on a project with graphic designers can feel challenging. Typically, careers in project management or operations attract a different personality type than people who are attracted to artistic fields. Differences in… Read More

Business Insights

Top Branding Strategies

By On February 12, 2019

In this series, we have discussed elements of branding, including what branding is, different creative elements, and how to work well with others. Now let’s look at strategy. These are the big-picture… Read More

Business Insights

Branding vs. Marketing

By On October 18, 2018

Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in… Read More

Business Insights

Report from Montreal: Operational Excellence in Clinical Trials Summit

By On October 4, 2018

At the Operational Excellence in Clinical Trials Summit meeting in Montreal in September, I had the privilege to serve as keynote speaker and a panelist for several discussions. The conference brought together… Read More

Business Insights

Selling Your Ideas to Stakeholders; 6 Tips for a Smooth Approval Process

By On September 20, 2018

In our first branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. You’ve… Read More

Business Insights

Content Meets Design: Bringing Your Project to Life

By On August 26, 2018

The creative process is serious business, and for this blog post, I’d like to focus on two areas: content and design. Most creative projects, such as a website or a poster to… Read More