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Creative Writing and Design

Creative Writing and Design

Your Branding Project: Questions to Ask Before Starting

By On January 9, 2019

Planning ahead is smart – it can help creative projects just as much as any other kind of project. Here are tips to help get your branding project off right: Define your… Read More

Creative Writing and Design

Clinical Trial Branding: 5 Mistakes to Avoid

By On November 30, 2018

As we’ve discussed in this series, branding a clinical trial is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and… Read More

Business Insights

Content Meets Design: Bringing Your Project to Life

By On August 26, 2018

The creative process is serious business, and for this blog post, I’d like to focus on two areas: content and design. Most creative projects, such as a website or a poster to… Read More