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Creative Writing and Design

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Erica Manning: From One Trial to Another

By On August 29, 2019

This year, the Imperial Clinical Research Services blog is featuring professional insights from some of the women leaders in our company. I sat down for a discussion with Erica Manning, who is… Read More

Creative Writing and Design

Writing material for translation: How to hit a home run

By On August 14, 2019

Oh wait, the title of this blog would not translate easily. A translator once told me that baseball idioms, used frequently in the United States, are difficult to translate. While baseball is… Read More

Creative Writing and Design

Branding Your Clinical Trial: Tips Plus a Free Ebook

By On April 18, 2019

Clinical trials are serious matters of significant importance, and sponsors, CROs, and research sites work hard to make them successful. Before you begin marketing, you have to create a compelling look… Read More

Creative Writing and Design

Your Branding Project: Questions to Ask Before Starting

By On January 9, 2019

Planning ahead is smart – it can help creative projects just as much as any other kind of project. Here are tips to help get your branding project off right: Define your… Read More

Creative Writing and Design

Clinical Trial Branding: 5 Mistakes to Avoid

By On November 30, 2018

As we’ve discussed in this series, branding a clinical trial is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and… Read More

Business Insights

Content Meets Design: Bringing Your Project to Life

By On August 26, 2018

The creative process is serious business, and for this blog post, I’d like to focus on two areas: content and design. Most creative projects, such as a website or a poster to… Read More