Browsing All Posts By

Vaughn Anthony

Business Insights

Branding vs. Marketing

By On October 18, 2018

Welcome to our blog series called Branding Your Clinical Trial. Let’s begin with definitions to make sure we understand each other. Branding is the distinctive identity created for a product, and in… Read More

Business Insights

Selling Your Ideas to Stakeholders; 6 Tips for a Smooth Approval Process

By On September 20, 2018

In our first branding blog post, we presented the concepts of branding and marketing, and how they are different. Now we move forward to an important inaugural step in the process. You’ve… Read More

Business Insights

Content Meets Design: Bringing Your Project to Life

By On August 26, 2018

The creative process is serious business, and for this blog post, I’d like to focus on two areas: content and design. Most creative projects, such as a website or a poster to… Read More

Business Insights

All is Bright: 5 Tips to Stay Productive this Holiday

By On December 15, 2017

Hark! The holiday season is upon us! Alongside the parties, shopping, and travel, WORK MUST STILL GET DONE. Let’s call it the December Challenge. It’s been around for a long time. Here… Read More

Patient Recruitment and Retention

5 Ways to Retain Patients Through Text Messaging

By On October 11, 2013

Retention is the cornerstone of successful clinical trial completion; therefore, it is essential that subjects comply with study requirements, including visit schedules. Communication is key, and the easier the mode of communication,… Read More