Browsing All Posts By

Tony Cullen

Business Insights

Wearables in Clinical Trials

By On February 12, 2016

To Wear or Not to Wear is the Question Wearable devices have taken our society, and the clinical research industry along with it, by storm. The immediate access to data makes researchers drool. … Read More

keep your Audience, your patients are here
Business Insights

Keep Your Audience in Mind: A Valuable Lesson Relearned

By On February 5, 2016

We’ve all heard it before:  keep your audience in mind when developing content to be presented in front of others.  I was recently reminded of this important fact when reviewing booth graphics for our… Read More

Life-Science Events

Top 5 Blog Posts from 2015

By On January 11, 2016

This week we’re taking a look back at our top 5 posts from 2015 (actually 6 since we had a tie-so you get one bonus post!) and reflecting on the themes and… Read More

clinical trials
Business Insights

16 Reasons Why People Join Clinical Trials

By On December 7, 2015

In my last post I discussed issues and reasons why people choose not to participate in clinical trials.  This week, I’m looking at the flipside, reasons people do choose to participate in trials They were… Read More

clinical trials
Business Insights

25 Reasons People Aren’t Enrolling in Your Clinical Trial

By On October 29, 2015

25 Reasons People Aren’t Enrolling in Your Clinical Trial We’ve long heard about the lack of participation in clinical trials and how slow poor enrollment dogs many, if not most, clinical trials… Read More

spreading the word about clinical trials
Business Insights

LinkedIn Groups for the Life Sciences: A Secret Weapon?

By On August 18, 2015

LinkedIn Groups is likely the most under-utilized feature of the prominent B2B social media platform. Some industry professionals even go so far as to say that groups are already dead because they have not… Read More

Awareness of Clinical Trials
Life-Science Events

Raising Awareness of Clinical Trials in 2015

By On March 31, 2015

One of the biggest challenges the industry faces is trying to find the patients for a given study. There are many reasons for this, with one of the biggest being that people… Read More

clinical trials
Business Insights

Your Personal Brand: Tips for Leveraging Social Media

By On February 16, 2015

Branding yourself is the act of creating an impression in the mind of others. Some may call this manipulation. Others may say this sounds difficult. I’d say that neither notion is true.… Read More

productivity tools
Business Insights

3 Productivity Tools You Need Now

By On September 2, 2014

Our revelation came about six months ago, thanks to a number of blog posts by Michael Hyatt. A colleague of mine was buzzing about the use of three separate yet integrated productivity tools to transform… Read More

website design
Business Insights

The Secret Sauce to Savory Study Website ROI

By On May 1, 2014

The rise of the digital era has brought the professional website to the forefront of nearly all organizational marketing strategies. Chances are you’ve dedicated a shockingly large amount of resources to the… Read More