Browsing All Posts By

Carol Moshier

Creative Writing and Design

Writing material for translation: How to hit a home run

By On August 14, 2019

Oh wait, the title of this blog would not translate easily. A translator once told me that baseball idioms, used frequently in the United States, are difficult to translate. While baseball is… Read More

Creative Writing and Design

Clinical Trial Branding: 5 Mistakes to Avoid

By On November 30, 2018

As we’ve discussed in this series, branding a clinical trial is an important step that can impact enrollment. Study branding begins with a comprehensive campaign incorporating an identifiable logo, appealing look and… Read More

Business Insights

Engaging the Physician: Writing Right to Promote Your Study

By On August 8, 2018

In clinical research, communicating effectively with physicians by way of electronic and print materials is essential to clinical study success.  This can be difficult because physicians and other health care providers have… Read More