We’ve all heard it before: keep your audience in mind when developing content to be presented in front of others. I was recently reminded of this important fact when reviewing booth graphics for our exhibit at SCOPE 2016.
I thought all was O.K. with the graphics, so I forwarded them to a colleague to have another set of eyes look them over, and I’m glad I did! “What is the circle?” I was asked. Not really considering the symbol above to be a circle, I responded in reference to a different piece of content. When I was shown what he meant (he hadn’t recognized the symbol) I told him what it was. I hadn’t even considered that anyone wouldn’t recognize the symbol, so we decided to take an informal survey around the office. It turned out that more people didn’t recognize the symbol than did. Furthermore, those that instantly recognized the symbol represented a younger demographic in their 20’s and 30’s, regardless of their job function or department. I decided to remove the graphic knowing that our target audience at the conference would likely be older. Just because I understood and recognized the symbol didn’t mean that everyone would, and, as it turned out, key targets likely wouldn’t recognize it. I wasn’t keeping the audience in mind.
So, remember, it’s always a good idea to have someone else take a look at materials you’ll be putting in front of others to make sure you’re not making any inaccurate assumptions. And what about that symbol, did you know what it was? Maybe this will help: